Project Runway viewers are already big social media users, sharing thoughts about the show while watching it live. So why not use Twitter as a way for fans to vote for their favorite contestant. That was the thinking behind Project Runway‘s Fan Favorite contest. Read more »
Twitter has launched the next phase of its advertising strategy, in which companies can buy “promoted trending topics,” the first of which appeared last night. But the campaign blurs the line between Twitter’s role as a media filter and its intention to become an ad company. Read more »
