Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: A theory that Apple was appealing to a new demographic with Genius ads, tensions in the Apple-Samsung courtroom, kid-sized iPads, and how Hollywood does free advertising for Apple. Read more »
Once upon a time, “The Guild” made fun of merchandising — but this year, to support ambitious plans for the show’s fifth season, a number of product placement deals were struck. And some of those deals have transformed into a wide assortment of merchandise available to fans. Read more »
When we first covered Zadby, which aims to match brands with popular video producers, we contended that the company seemed to be giving creators the short end of the stick. Now the Reston, Va.-based startup, after a bit of time in the market, has refined its […] Read more »
Product integration and branded content are taking over entertainment! Whether that sentence reads like an exciting opportunity or a doomsday proclamation depends on your attitude, but either way it’s especially true in online video, where traditional advertising methods haven’t proved to be especially lucrative. As a […] Read more »
With the abrupt end of Bill Gates’s recent promotional tête à tete with Seinfeld, there’s clearly a comedy void left somewhere in the galaxy. Fortunately, Steve Wozniak, co-founder of Apple, may be just the right shape to fill that void and restore equilibrium. Though far from scraping the […] Read more »