Lord Justice Leveson’s high-profile inquiry into phone hacking and unethical behavior by the British press never really tackled the big problems at the heart of the news industry. And what’s worse is that this huge error wasn’t a mistake — but the result of willful ignorance. Read more »
Despite the momentum behind digital advertising at the local level, Savveo, a Charlotte, NC-based company, has raised $2 million to build an online marketplace to help advertisers buy offline advertising, from ads on television and the radio to billboards and print. Read more »
A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus ... Read more at GigaOM Pro »
A generational shift is unfolding in the way we consume content. It’s a fundamental change in consumer behavior that will impact businesses across all industries. Will the inevitable disruption of internet TV be similar to the downslide of print media? Read more »
The impact of digital technology has shattered long-established monopolies and ways of making money in the newspaper publishing industry. Today, publishers must find ways to subsidize content-creation costs directly, and this report examines a few different approaches, from more flexible paywalls to charging users directly for access and mimicking the business models of other industries, such as online gaming. Companies mentioned in this report include Ford, Netflix, Amazon and Hulu. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
