More price Stories

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Apple’s stock price reached a lofty milestone in pre-market trading early this morning, crossing the $300 mark for the first time in company history. It reached as high as $301.50, and remains above $300 after opening bell today. Analysts predict it will go higher still. Read more »

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While Apple haters are surely whining that Apple is gouging customers with its iPad prices while getting away with huge margins, the reality is actually quite different. Read more »

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Sometimes I have to wonder whether everyone has taken leave of their senses. The big “news” doing the rounds in the last twenty four hours is that Apple execs have admitted they are prepared to change the price of the iPad should consumer reception (read: sales) […] Read more »

Those disappointed that the music event last week failed to update Apple’s all but forgotten set-top box, may find hope in the company’s move to lower the price of the 160GB Apple TV by $100, to $229. That new price for the 160GB model was the […] Read more »

Apple’s fantastically effective “Get a Mac” commercials have entertained us for years now, and they just get better and better. Microsoft has been slow to respond, and when it did start to hit back, it first did so with the amusing-but-confusing Seinfeld commercials. Then the “I’m […] Read more »

When I wrote about the MacBook earlier, I mentioned that Apple’s strategy to make it more of a MacBook Pro “lite” was rather amazing. Rather than bring down their laptop’s entry level, as everyone insisted and expected it would do, Apple chose to dramatically bring down […] Read more »

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