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Newspapers under Creative Commons courtesy of Flickr user pj_vanf

With big data and a little bit of knowhow, it could be possible for any smart startup get a truckload of national press. Read more »

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Moo.com's Yay! sticker, used under CC license from Richard Moross

Lots of companies have tried to soften up their image by adopting a friendly tone of voice, but social media has cranked the volume up. But when even banks and faceless corporations are adopting this facile approach, is it time hypercasual was killed off? Read more »

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Like it or not, these days, if you’re in public, you’d better be comfortable with anything you do being captured and possibly even posted online. I thought I’d provide some tips from the PR industry to help you feel better prepared for those impromptu publicity events. Read more »

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Recently the App Store has been in the news quite a bit for some controversial apps it accepted, and it seems a route savvy marketers can now use to skip traditional media and go straight for big exposure. But is it good for Apple? Read more »

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Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read more »

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Apple is one of the only major technology companies not to have a clear presence on Twitter. But yesterday Apple Senior VP of iPhone Software Scott Forstall signed up for Twitter and has a “verified account” to show he is indeed the Scott Forstall from Apple. Read more »

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Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out. Read more »

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In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in this online […] Read more »

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I will never forget the vice president pulling me aside and saying, “We need to talk.” As I listened to his concerns, I kept raising my objections and saying, “But that’s not us, that is some other company with a similar name.” Read more »

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Online annotation and research service WebNotes has been a useful tool in my arsenal since I reviewed it last year. Since that time, the company has released a Pro version and has solidified the feature set. In a move to further differentiate itself in the annotation […] Read more »

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A brand doesn’t sell itself. Someone has to communicate its value to the world and reach its target market. The science of marketing involves market research, segmenting the market and building and executing a marketing plan that fulfills business goals. People in public relations (PR), on […] Read more »

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With technology such as remote control applications hitting the market, tech support and customer service roles can increasingly be performed remotely by anyone with the right skills, a computer, a phone line and a reliable Internet connection. Is tech support or customer service the web working […] Read more »

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Many of us work alone doing every job in the symphony that’s our business, including tasks accounting, marketing and PR. We can outsource these things, but many, like me, prefer to take the frugal route. I asked Jeff Crilley, a former Emmy-winning TV news reporter turned […] Read more »

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We’re like a big family here at the GigaOM network of blogs. We look out for each other. We help one another. And once a year we drink too much sherry and sulk because mom always liked you best. But until we get there, we have […] Read more »

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You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice? […] Read more »

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One of the biggest challenges for startups is keeping in the public eye – getting the word out on a consistent basis to drive an audience, customers, buzz, etc. There are lots of marketing techniques for startups but one that I think is under used and […] Read more »

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March Madness typically refers to NCAA college basketball, but this month’s craziness ranges from stock market-madness to presidential primary-madness, more prez -primary-madness to movie-madness (Ferrell!), and finally, to Spitzer’s hooker-madness. But founders have more important things on their minds — like getting your startup out of […] Read more »

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It’s always fun to talk to hobbyists who retrofit online video technology to address their own particular wants and needs. Like Paul Yanez, the prolific maker of web versions of desktop TV interfaces. This week we talked to Gerald Zuckerwar, who’s compiled RSS feeds for live […] Read more »

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Step 1. Announce a device running a version of said operating system with proper modifications for the device’s interface and applications. Apple Announces iPhone, Stock Soars. Jan 9 2007 There have been very few times in Apple’s history where investors bought on the news. When Jobs […] Read more »

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Yet another nice feature in the HTC TyTN II / Kaiser / P4550: printing wirelessly to a Bluetooth-enabled printer. Adam Lein over at pocketnow was commenting on how well the Bluetooth works with his TyTN II; I’ve never had issues with any HTC units, but apparently […] Read more »

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Aswath Rao posted an interesting comment in response to the TiVo entry — TiVo model of under charging for the hardware, but recovering by charging a monthly fee is faulty. I still beleive so. Subsequently I bought HW/SW costing about $200 to do the same thing. […] Read more »