Point Inside is looking to tap the power of indoor location with the launch nSide, a new private indoor ad network for retailers.
Retailers will be able to send targeted ad messages based on a user’s location within a store, their shopping route and shopping lists. Read more »
Google, Nokia, Microsoft and others are all fighting for outdoor navigation prominence, but what about indoors? Aren’t there opportunities for consumers who want locations and indoor directories? One company thinks so and it provides navigation in malls and airports, with more venues to follow soon. Read more »
