Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
In the past couple of months, New York has attracted former San Francisco startup Qwiki, PlaceIQ from Colorado and recent 500 Startups graduate Snapette of Boston, which spent the past half of a year in Silicon Valley. New York is becoming a destination for startups. Read more »
PlaceIQ, a Boulder Colo. location startup, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users.The company is relocating to New York City, to be closer to customers and partners. Read more »
With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally identifying them. Read more »
