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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »

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kindlepro

Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. To change this, they must structure their repositories of content so it can be searched, sorted, customized, repackaged, and accessed in real time via standardized APIs. Read more at GigaOM Pro »

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Twitter, Google, Apple, Facebook, iPhone, Android — what’s new — dominated my writing during 2012. But there were others such as Famo.us, Kickstarter and France’s Free. Here are some of my stories from this year that I believe will have an impact technology ecosystem in 2013. Read more »

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ruler

Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »

In a rare appearance, Pinterest CEO Ben Silbermann will be interviewed on stage at our RoadMap event on November 5th in San Francisco. Come hear the story behind one of the most disruptive web designs to emerge in years. Read more »

RoadMapWeb1

Intelligent and simple design is the key solution to creating meaningful experiences out of the connected world. Come hear from our speakers on this topic at RoadMap, including the CEOs of Instagram and Tumblr, designers Yves Behar and Tony Fadell, and former Twitter CEO Evan Williams. Read more »

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Cyber-squatting has been around for years but one Chinese man has especially aggressive in grabbing the names of popular US start-ups like Square and Etsy. More troubling for the companies, the man is also filing for trademarks. Read more »

advertising

As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds. Read more »

rentsaregoingup

San Francisco red-hot startup activity is not only inflating the commercial real estate market, but it is also having an impact on the residential rental market, data shows. Since January 2011 annual rents are up by $5000, but down in Peninsula, rents are up even higher. Read more »

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Apple and Google still dominate the smartphone space, but look out for Microsoft, which finally has some muscle behind its mobile strategy. Meanwhile mobile-browser developers went head-to-head with native apps, and Facebook continued to buy mobile expertise via acquisition. Read more at GigaOM Pro »

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