ISPs have been exposed as hijacking the search traffic that some of their customers have tried to type into Yahoo and Bing search engines, and now the backlash begins. Now companies involved in the scheme has been hit with a lawsuit and may face Congress. Read more »
Kindsight’s efforts to pair deep packet inspection for PC security with targeted behavioral ads will serve as a good test to see how well it can utilize the controversial DPI technology and make it attractive to consumers concerned about maintaining their privacy. Read more »
Adding mobile apps to ride-sharing options will open up the services to all those car poolers that just don’t want to plan in advance. On the other hand, maybe that’s not such a good thing. Read more »
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Phorm, the controversial startup that delivers targeted ads based on a person’s web surfing, has signed deals with five Internet Service Providers in Brazil. Almost two years after the controversy around such services erupted, are Internet users ready to give up more of their privacy? Read more »
BT, the UK’s largest ISP, has decided to cut ties with Phorm, the deep packet inspection company that offered ISPs a way of targeting advertisements based on where their subscribers surfed on the web. When the relationship between the two was first made public last year, […] Read more »
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted advertising […] Read more »
It’s only a pilot program, but UK broadband provider Virgin Media said today it’s begun testing a 200 Mbps broadband service with 100 lucky people in Ashford in Kent, a town in Southeast England. Virgin will use DOCSIS 3.0 technology to offer the speeds, and claims […] Read more »
Talk about the fox guarding the hen house. Britain’s Home Office is accused of collusion with former spyware vendor Phorm after emails surfaced showing the department seeking Phorm’s approval for the UK’s targeted advertising rules, the BBC reported this morning. That revelation came just one day […] Read more »
The European Commission has taken legal action against Phorm, a company using deep packet inspection to sell advertisements based on where people surf the web according to the BBC today. The EC alleges that Phorm has intercepted private data without clear consent from a user, a […] Read more »
Hugo Drayton, chief executive officer of the UK region for Phorm, a controversial behavioral targeting-based advertising system aimed at the telecoms, has left the company. Lynne Millar, Phorm’s chief financial officer, has also resigned. Earlier this month some, company executives and board members left Phorm after […] Read more »
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According to this MacRumors report, Apple has started to dispense promotional codes to App Store developers. With them, developers will now be able to grant free access to their app for up to 50 users. Previously, developers would have had to resort to the ad-hoc distribution […] Read more »
Phorm’s chief operations officer and several members of its board have left the company, citing disagreements with CEO Kent Ertugrul. According to a regulatory filing, Steven Heyer, David Dorman, Christopher Lawrence and Virasb Vahidi — who also served as the controversial ad firm’s COO — have […] Read more »
I’ve spent the past few days pretty immersed in the SC 08 conference here in Austin, Texas, but I’m still embarrassed that I missed the formation of a new lobbying organization think tank called The Future of Privacy that’s being funded by AT&T. The group hopes […] Read more »
Today Boing Boing debuted this viral campaign pushing the Raconteurs’ new… well, I’m not sure what Jack White and his fellow rockers are promoting with this. But it’s a fun little Antique Roadshow parody that, in classic Web 2.0 form, solicits YouTubers to create their own […] Read more »
The Financial Times is reporting that UK ISP Orange will not use an advertising product from Phorm because of concerns about user privacy. This would make Orange the odd man out in the country. BT, Virgin Media and TalkTalk are all still on board with Phorm, […] Read more »
Today on the Verizon Policy blog Link Hoewing writes about the results of an academic research paper that looks at the effectiveness of “shaming” corporations into behaving properly. The research examines how companies respond to social pressure related to environmental causes, and shows that companies tend […] Read more »
As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with its deep-packet inspection technology. But its UK rival, Phorm, apparently wants investors to believe it’s still in the game. While NebuAd […] Read more »
Last year, advertisers spent $21.2 billion advertising online, according to data from eMarketer, which expects that figure to grow to $40.5 billion in 2011. But as consumers spend more of their time in front of computers and mobile devices, advertisers are trying to make those ads more effective by watching what you watch, where you surf and what you search for. Continue Reading Read more »
A European legal body has declared that ISPs who employ ad-serving technology from Phorm must do so on an opt-in basis, or risk violating UK and EU data protection laws. The move follows several months of controversy over the startup’s plans to broadly track the surfing […] Read more »
The head of UK Internet provider Talk Talk says he doesn’t want to be the recording industry’s policeman. A noble stance is there ever was one — until you recall that Charles Dunstone’s ISP is one of the ones using ad insertion software from Phorm (albeit […] Read more »
In an effort to soothe privacy concerns related to its online ad insertion service — and help ease its entry into the North American market — British startup Phorm conducted a call today to explain exactly what user data it collects and how that data is […] Read more »
OK, so it’s no secret that a desire for free services on the part of consumers coupled with the desire of service providers to make a buck has spawned ever more intrusive ad models (Hello, Beacon!) But while hyper-targeted ads and behavioral advertising raise eyebrows, so […] Read more »
BroadbandReports: Israel Latest to Force ISPs to Block Piracy Reuters: Logitech Says Any Microsoft Bid “Without Sense” Virtualization for Everyone: Interview with Rackspace CTO InfoWorld: Former Head of Motorola Handset Business Leaves ArsTechnica: Bad Phorm? UK ISPs sell Clickstream Data to Advertisers SAI: Storage/Sharing Site Drop.io […] Read more »
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