Kindsight’s efforts to pair deep packet inspection for PC security with targeted behavioral ads will serve as a good test to see how well it can utilize the controversial DPI technology and make it attractive to consumers concerned about maintaining their privacy. Read More »
Tech
Phorm, the controversial startup that delivers targeted ads based on a person’s web surfing, has signed deals with five Internet Service Providers in Brazil. Almost two years after the controversy around such services erupted, are Internet users ready to give up more of their privacy? Read More »
BT, the UK’s largest ISP, has decided to cut ties with Phorm, the deep packet inspection company that offered ISPs a way of targeting advertisements based on where their subscribers surfed on the web. When the relationship between the two was first made public… Read More »
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted… Read More »
It’s only a pilot program, but UK broadband provider Virgin Media said today it’s begun testing a 200 Mbps broadband service with 100 lucky people in Ashford in Kent, a town in Southeast England. Virgin will use DOCSIS 3.0 technology to offer the speeds, and… Read More »
Talk about the fox guarding the hen house. Britain’s Home Office is accused of collusion with former spyware vendor Phorm after emails surfaced showing the department seeking Phorm’s approval for the UK’s targeted advertising rules, the BBC reported this morning. That revelation came just one day… Read More »
The European Commission has taken legal action against Phorm, a company using deep packet inspection to sell advertisements based on where people surf the web according to the BBC today. The EC alleges that Phorm has intercepted private data without clear consent from a user,… Read More »
Hugo Drayton, chief executive officer of the UK region for Phorm, a controversial behavioral targeting-based advertising system aimed at the telecoms, has left the company. Lynne Millar, Phorm’s chief financial officer, has also resigned. Earlier this month some, company executives and board members left Phorm… Read More »
Phorm’s chief operations officer and several members of its board have left the company, citing disagreements with CEO Kent Ertugrul. According to a regulatory filing, Steven Heyer, David Dorman, Christopher Lawrence and Virasb Vahidi — who also served as the controversial ad firm’s COO —… Read More »
I’ve spent the past few days pretty immersed in the SC 08 conference here in Austin, Texas, but I’m still embarrassed that I missed the formation of a new lobbying organization think tank called The Future of Privacy that’s being funded by AT&T. The group… Read More »
The Financial Times is reporting that UK ISP Orange will not use an advertising product from Phorm because of concerns about user privacy. This would make Orange the odd man out in the country. BT, Virgin Media and TalkTalk are all still on board… Read More »
Today on the Verizon Policy blog Link Hoewing writes about the results of an academic research paper that looks at the effectiveness of “shaming” corporations into behaving properly. The research examines how companies respond to social pressure related to environmental causes, and shows that… Read More »
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