Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
Social TV startup BeeTV is shutting down and putting its assets up for auction, CEO Yaniv Solnik informed us in an email Monday morning. Included in the sale is some patented recommendation engine technology designed to help viewers find new content. Read more »
The latest company to enter the social TV fray isn’t being very vocal about its plans, but that’s hasn’t stopped it from being able to raise funds. Umami announced a $1.65 million funding round it will use to build out its social TV platform. Read more »
Yap.tv’s social TV app has been updated with more personalization and social features. Version 3.0 of the app provides Yap.tv users with even more personalized channel lineups, while providing a more social experience for chatting and interacting with their friends and followers on social networks. Read more »
LocalResponse, a targeted marketing company, has bought social TV start-up Philo as it looks to expand its service to TV check-ins. The company will soon be able to deliver targeted tweets to users as they watch a commercial on TV. Read more »
BeeTV is coming out with a new iPad app designed to create more engaging, interactive experiences around TV. Like other social TV apps, BeeTV mixes a combination of checkins and social conversations online. But what sets it apart is its approach to recommendations. Read more »
