In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming to […] Read more »
The London Times has a rather interesting profile of Steve Jobs on its site. According to MacNN, Apple tried to kill the article. That’s not surprising. Apple always strives to stay “on message” and nothing is more “off message” than any discussion of Jobs’ health. Well, […] Read more »
A friend of mine told me today that he just can’t work from home. He simply cannot do it. This guy enjoys his work, he likes his team, he’s great at what he does, and he feels a sense of responsibility to his employer. It made me wonder: what makes him incapable of working from home, when others have no problem at all? What is it that we remote workers have, that others don’t? Read more »
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