More personal-branding Stories

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teenstexting

If you want to reach the Millennial generation, it’s probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way. Read more »

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IndieWebCamp Attendees June 2011

Our online presence defines much of our identity both personally and professionally, especially for web workers. But how much of your online identity is controlled by someone else? The Indie Web movement is primarily about ownership and control over your identity. Read more »

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951486_darts

Until now, many of us have seen the question of branding as two-dimensional: we have a personal brand, or a business brand. But is that all there is? Would it be possible, for example, for us to use personal brands to enhance the business brand? Read more »

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A recent Fast Company article highlighted the issues surrounding the language BP has developed in response to its oil spill in the Gulf of Mexico. That article begs the question: how is your personal brand impacted by the words you use to respond to negative feedback? Read more »

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If we put all the rhetoric of elevator pitches, unique selling propositions, authenticity, standing out from the crowd and personal branding together, mix it up and boil it down, this is what it comes to: What makes your approach different from anyone else’s? Read more »

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You may have noticed that WebWorkerDaily now publishes many of its authors’ tweets beside their articles. The syndication of tweets like this is becoming more common as everyone from fitness instructors to real estate agents seeks to take advantage of social media’s personal branding possibilities. Read more »

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In the “old” days, if something wasn’t going well for us, we’d share our difficulties with our friends and family. Today, with the advent of blogs, Facebook, Twitter and other social tools, we can broadcast our lives to the world. And the world talks back. Read more »

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Using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the picture. Read more »

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In my last post, we tossed around the idea that storytelling techniques might be applicable to personal branding, and we looked at one — characterization — that’s obviously key to a personal brand. This time, we’re talking plot. Read more »

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Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well when your company name […] Read more »

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I saw Mel Gibson on a talk show last night. The host asked him about his “Three E” approach to movie making. He responded that there are three things he tries to achieve with his movies: first entertain, then educate, and then, if possible, elevate. Read more »

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Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me […] Read more »

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Recent discussions suggest that we’ve reached that point in the evolution of social media. What point? The point at which social networks have become sufficiently popular for entrepreneurs to recognize the potential of this as a market space not just for showing advertisements in well-defined sidebars, […] Read more »

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If you don’t have a professional blog or web site, you may think that you don’t need to worry about content strategy. Think again. Celine gave some great advice in her article “How to Develop a Content Strategy for Your Professional Blog,” but these days our […] Read more »

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A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. Not only do you need to pay attention […] Read more »

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In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming to […] Read more »

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The NBA has dramatically updated its mobile offerings for the 2009-10 season, including a new application for the iPhone and Android that provides live video streams of games. NBA League Pass Mobile costs $39.99 for the season, and gives users access to more than 40 live […] Read more »

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Facebook gives users many tools for controlling what personal information is displayed to friends and others. But if you have lots of Facebook friends, you probably don’t want to create privacy settings for each person you know. However, Facebook allows you to create groups of friends, […] Read more »

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Canesta, which makes 3-D image sensors, announced today that it has received $16 million in new funding from returning investors Carlyle Growth Partners, Hotung Venture Group, and Venrock as well as two new strategic investors – Quanta Computer Inc. and SMSC. This brings the total amount […] Read more »

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Lately, my inbox has been filling up with notices. Notices about the impending renewal date of my web-based server space, and the domain names attached to said space. Which means, as the emails ominously remind me, that once it lapses, neither I nor anyone else will […] Read more »

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It’s easier to admit something to your computer screen than to a person’s face. The anonymous world out there behind the monitor can lead us to reveal much more about ourselves than we should. But how much is too much? As you might have guessed, the […] Read more »

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We don’t often give much thought to our bios, even though they’re actually important and a big part of everything we do online. They’re on the “About” pages on our web sites, in our profiles at social networks, and in pitches that we send out. Often, […] Read more »

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Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and […] Read more »

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Using social media to promote yourself seems to be becoming more and more important for web worker, but figuring out the best was to do can be difficult. Chris Guillebeau and Gwen Bell have brought together a guide that demystifies the process: “The Unconventional Guide to […] Read more »

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Twitter has revolutionized the world of marketing. In his new book “Twitterville,” which will be released September 3rd, social media journalist Shel Israel explains how Twitter evolved into the marketing force that it is, and shows companies how to take advantage of the powerful tool. Israel […] Read more »

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A common concern among those of us in jobs that put us visible on the web is the challenge of balancing our personal and professional presence online. To me, it’s about blended, dynamic reputation. Some may call it “personal branding” but that’s always felt a little […] Read more »

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Personal branding reflects how you represent yourself in the digital world from both a personal and business view. I believe that in this social media age everyone — from high school graduates to established professionals — needs to pay attention to his or her personal brand.

Here are some tips for pumping up your image and improving your branding online. Read more »

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In a great post from a couple of weeks ago, Charles wrote about some options for managing many online identities. As we branch out and use more and more services on the social web, sites like DandyID, GizaPage and Retaggr, which can help us to keep […] Read more »

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How do you sell yourself and your services online, when you work in two or more fields? Won’t a potential client’s first impression be that you lack focus, and perhaps don’t excel at any of the things you do? Freelancers don’t always have the luxury of […] Read more »

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Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from […] Read more »

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As web workers, we are at the end of a supply line that brings together Internet connections, software, services and operating systems produced by large multinational corporations. We’re the 21st-century equivalents of the general store proprietors of an earlier age: we choose from a vast array […] Read more »

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I wanted to jump into the conversation about personal branding that we’ve been having over the past week or so. I really don’t spend much, if any, time worrying about my personal brand, but when I look at my presence online, I seem to have a […] Read more »

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We’re on a personal branding kick here at WebWorkerDaily, and like all self-promotion, it makes me feel a little uncomfortable. I’ve never been one to toot my own horn; it’s part of the reason that I escaped the corporate world, and all of the ladder-climbing and […] Read more »

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You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice. Setting Google […] Read more »

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In discussing personal branding, most people consider how it applies in the online environment, because, after all, it’s the Internet that has given each of us a very public voice, and promoted the “need” for personal brand definition.

Many times, I’ve heard professionals describe personal branding as “essential” for anyone working in the online environment. It’s a “business imperative”. According to many, the global financial crisis has only emphasized the already-accepted truth that personal branding is a necessity in the modern world.

Well, I’d like to confess something right here, right now: I work in the online environment, and I don’t have a personal brand. Read more »

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We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other online communities. Our avatars are a representation of our brands — our […] Read more »

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