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	<title>GigaOM &#187; pepsico</title>
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		<title>GigaOM &#187; pepsico</title>
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		<title>New software mines data to create a speedy carbon footprint</title>
		<link>http://gigaom.com/2012/09/14/new-software-mines-data-to-create-a-speedy-carbon-footprint/</link>
		<comments>http://gigaom.com/2012/09/14/new-software-mines-data-to-create-a-speedy-carbon-footprint/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 15:05:24 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Netflix]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=562904</guid>
		<description><![CDATA[Researchers are taking a nod from Internet leaders and using big data mining techniques to quickly calculate the carbon footprints of products. New software like this can enable companies to calculate the carbon footprints of products using non-expert employees and for less cost.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=562904&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Taking a cue from big data mining techniques at companies like Facebook and Netflix, a team of researchers have created new software that can mine vast data sets to rapidly produce carbon footprints for products. The software <a href="http://www.eurekalert.org/pub_releases/2012-09/teia-rdr091312.php">was created</a> from a collaboration between the Lenfest Center for Sustainable Energy at the Columbia University&#8217;s Earth Institute, and PepsiCo.</p>
<p>Previously the act of estimating the carbon footprint of products has been time consuming, somewhat manual, and ultimately expensive. Companies that wanted to calculate the carbon footprints of their products had to do it one by one, and often times have carbon footprint experts do the work.</p>
<p><a href="http://gigaom.com/cleantech/new-software-mines-data-to-create-a-speedy-carbon-footprint/screen-shot-2012-09-14-at-8-01-01-am/" rel="attachment wp-att-562925"><img  title="carbon footprint" src="http://gigaom2.files.wordpress.com/2012/09/screen-shot-2012-09-14-at-8-01-01-am.png?w=300&#038;h=216" alt="" width="300" height="216" class="alignleft size-medium wp-image-562925" /></a>But the researchers say their new software, combined with databases filled with information on the life-cycle-analysis of products, as well as new data mining techniques, means that they can calculate thousands of carbon footprints of products within minutes, with little manual input. It&#8217;s similar to how Netflix can predict what type of movie you want to watch by digging into tons of data (well, hopefully they get it a little more accurate than that).</p>
<p>This type of new software could enable non-expert employees at companies to work on carbon footprinting projects. The researchers say the software is compliant with the World Resources Institute guidelines, and the team will be looking into how to use it for other resources beyond carbon, like water.</p>
<p>Carbon footprints are just the latest sector to get a boost from big data techniques. Energy efficiency software, like Opower&#8217;s, has been learning from big data techniques, too, and Opower <a href="http://gigaom.com/2012/03/11/10-ways-big-data-is-changing-everything/3/">has been transitioning to using Hadoop</a>, via startup <a href="http://www.cloudera.com/">Cloudera</a>, to run heavy analytics on the data it crunches in the cloud.</p>
<p><em>Images courtesy of Kevin Krajick and Christoph Meinrenken, Earth Institute.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=562904&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=658459"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=658459" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=562904+new-software-mines-data-to-create-a-speedy-carbon-footprint&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=562904+new-software-mines-data-to-create-a-speedy-carbon-footprint&utm_content=katiefehren">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2012/03/10-ways-big-data-changes-everything-2/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=562904+new-software-mines-data-to-create-a-speedy-carbon-footprint&utm_content=katiefehren">10 ways big data changes everything</a></li><li><a href="http://pro.gigaom.com/2011/11/dissecting-the-data-5-issues-for-our-digital-future/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=562904+new-software-mines-data-to-create-a-speedy-carbon-footprint&utm_content=katiefehren">Dissecting the data: 5 issues for our digital future</a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">carbon footprint</media:title>
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		<title>Defining work in the digital age: an analysis by GigaOM Pro</title>
		<link>http://pro.gigaom.com/2011/12/defining-work-in-the-digital-age-an-analysis-by-gigaom-pro/</link>
		<comments>http://pro.gigaom.com/2011/12/defining-work-in-the-digital-age-an-analysis-by-gigaom-pro/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 08:01:02 +0000</pubDate>
		<dc:creator>stoweboyd</dc:creator>
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		<guid isPermaLink="false">http://pro.gigaom.com/?p=90941</guid>
		<description><![CDATA[The future of work is already here. It is just already distributed, one might say. The freelance economy, microtasking, mobile workers, coworking spaces, crowdsourcing: All of these point to how work is increasingly shifting from the twentieth-century model of Taylorism (think scientific management applied to labor processes such as assembly-line production and fixed workplaces) to a more flexible, hyperspecialized and connected workforce. This report examines the new world of work, from the devices and software services we use to the growing role of social media, the importance of a group-centric mentality and how the roles of employees, managers and organizations are evolving.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=451720&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>The future of work is already here. It is just already distributed, one might say. The freelance economy, microtasking, mobile workers, coworking spaces, crowdsourcing: All of these point to how work is increasingly shifting from the twentieth-century model of Taylorism (think scientific management applied to labor processes such as assembly-line production and fixed workplaces) to a more flexible, hyperspecialized and connected workforce. This report examines the new world of work, from the devices and software services we use to the growing role of social media, the importance of a group-centric mentality and how the roles of employees, managers and organizations are evolving.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=451720&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=966672"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=966672" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=451720+defining-work-in-the-digital-age-an-analysis-by-gigaom-pro&utm_content=stoweboyd">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=451720+defining-work-in-the-digital-age-an-analysis-by-gigaom-pro&utm_content=stoweboyd">NewNet Q4: Platform mania and social commerce shakeout</a></li><li><a href="http://pro.gigaom.com/2012/09/sector-roadmap-work-media-tools-in-2012/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=451720+defining-work-in-the-digital-age-an-analysis-by-gigaom-pro&utm_content=stoweboyd">Work media tools in 2012 and beyond</a></li><li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=451720+defining-work-in-the-digital-age-an-analysis-by-gigaom-pro&utm_content=stoweboyd">12 tech leaders’ resolutions for 2012</a></li></ul>]]></content:encoded>
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