Google’s Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to watch. Read more at paidContent »
Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
The recruiting ecosystem is changing, led by professional social networks like LinkedIn and Viadeo and companies like Jobvite and BranchOut, which are building Facebook apps for hiring and career development. The bottom line is that technology enables the recruiting process to be more streamlined, scientific and democratic. Read more at GigaOM Pro »
