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Is there a way for newspapers to generate revenue without a paywall? Yes. They could try to think about developing a relationship with readers that is based on mutual exchange of benefits, and let the monetization flow from that instead of just asking for a handout. Read more »

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Start-up DoubleRecall is turning paywalls into branding opportunities that give consumers access to premium content on websites and mobile apps if they type out a few words from a sponsor message. The model boosts brand recognition, drives higher revenue for publishers and gives users free content. Read more »

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In another attempt to undo the Internet, the New York Times, the Washington Post and the Gannett chain today launched a new service that they hope will convince readers to pay for their content, even though much of it is already available online for free. Read more »

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News Corp. has finally released official figures on the effect of paywalls at two of its British newspapers, which show that the two papers have lost a huge proportion of their previous readership, and only a tiny fraction of those readers have chosen to pay. Read more »

Estimates are that a paywall at the Times of London has led to a drop of 65 percent in online readership. But owner Rupert Murdoch may not care, because the wall is as much about keeping existing print readers in as keeping new web readers out. Read more »

The New York Times announced yesterday that it is planning to launch a “metered access” system for its web site next year. Here are a few of the smart people writing about the topic that you should read (apart from us). Read more »