But developing apps that will appeal to kids is a real challenge. A variety of enterprenuers and developers who work with technology intended for kids and parents spoke at the 500 Startups Mamabear conference in Mountain View Friday, where they talked about the challenges but potential benefits of building for the younger set.

Complying with privacy guidelines

One of the biggest hurdles for app developers — which should comfort parents concerned about the privacy of their kids — is complying with COPPA, the regulations from the FTC that limit the data that developers can collect from kids like names or photos, and which require developers to attain permission from parents before they acquire any data.

Building a viral social app while complying with COPPA can be tricky, and most notably, COPPA got Path into trouble when an FTC investigation found underage users on the app, which led to a $800,000 fine for the company and 3,000 accounts getting purged from the system.

Shai Samet, a lawyer and privacy consultant who runs the startup kidSAFE Seal Program, talked about how developers can work with the COPPA guidelines to create apps for kids, reminding them that all sorts of information, from real names to photos to videos to geolocation, is all information you need parental consent to collect. You also can’t include social plug-ins for apps like Facebook, or include behavior tracking ads like Google ads, both of which are common monetization strategies, if they’re targeted at kids.

“There’s really three key strategies to avoid COPPA regulations in some scenarios and be able to scale user growth,” he said. Samet pointed to three different tactics, which include anonymizing data from kids (so you’re not collecting real names), limiting sign-ups to kids over age 13 (if acquiring younger users isn’t a requirement for success), and picking the easiest form of acquiring parental consent (avoiding credit card numbers or social security numbers if possible and opting for email instead.) Shamet’s full presentation can be found online here.

App-testing with more distracted users

Plenty of app developers will host focus groups for their target audience to see how people respond to products and how they interact with devices. But when it comes to app-testing with kids, (especially those who aren’t verbal yet), it can be a lot harder to get feedback.

Sandra Oh Lin, the founder and CEO of Kiwi Crate, talked about how to do focus groups and app testing with kids, and how it can depend on the age of the kid with whatever tactic you take.

“Adults have no problem telling you what they think,” she said. “They’ll walk you through and say, ‘Here’s why I’m tapping on this.’” But for kids, you have to do a lot more observation to see how they interact with a game, since they might not tell you why they don’t like something. Plus, they’re extremely prone to distractions, and keeping them focused on the task is tricky too.

But if your focus group works well? Remembering to contact all of those people when your product ships to tell them about it can give you an automatic user base to start with.

Figuring out the content that works

It sounds obvious, but the people designing the apps for kids aren’t kids themselves, so figuring out the content that appeals to them can be somewhat of a learning process.

Mark Schlichting, CEO of NoodleWorks Interactive, said that in creating content for kids, age matters. For instance, an app designed for a toddler who doesn’t yet associate letters with words will have a totally different impact when the game is played by an eight-year old. Some age groups might find some material terrifying that wouldn’t bother a slightly older age group — understanding your audience here is key.

Plus, kids often find new uses for an app that the developer didn’t even intend. Schlichting said they found that kids were tapping a particular part of the app in a way that caused it to crash. A developer asked him if they should fix the app and make it un-tappable, but instead he said it’s important to capitalize on how kids are using it.

“I realized, this is an inherent play pattern that we didn’t know was in here,” he said. What are the things kids like in an app? Everything in an app should be highly tappable, responsive, and interruptive, he said. ”Don’t trick ‘em.”

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Facebook is testing new features that would give children under 13 access to the giant social network, according to a report published Monday in the Wall Street Journal. Although one version of this new program would require children to have accounts that are linked to an adult so that supervision is easier, some parents have raised concerns about allowing pre-teens access the network at all due to Facebook’s past handling of privacy-related issues. Others, however, argue that plenty of younger children already access Facebook anyway despite the 13-year-old age limit, and that Facebook is wise to make it official.

In fact, the widespread flouting of the 13-year-old limit — a survey by Consumer Reports found that more than 7 million children under that age are on the network — is described as one of the primary motivations behind the proposed changes. The Journal quotes sources “familiar with the matter” as saying that Facebook is afraid it could face governmental scrutiny because of the large numbers of younger users who access the network, in many cases with the help or knowledge of their parents. The company has already been criticized and sanctioned by regulators a number of times over its handling of privacy.

Zuckerberg has said he wants to appeal to younger users

Facebook didn’t confirm that it is working on the kind of features described by the Wall Street Journal, but CEO Mark Zuckerberg has said in the past that the issue of allowing younger users access to the network was “a fight we [will] take on at some point.” And a comment from the company suggested that it is aware of — and concerned about — the problem of unauthorized access by kids. As a spokesman told the newspaper:

Recent reports have highlighted just how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access online content and services. We are in continuous dialogue with stakeholders, regulators and other policy makers about how best to help parents keep their kids safe in an evolving online environment.

When I asked the people who follow me on Twitter for their thoughts on the proposed changes, one of the main arguments for not allowing children under 13 to access the social network was that they aren’t old enough to make appropriate decisions for themselves — about what to share with others, what content they should comment on, what kind of behavior is appropriate, and so on — and that many parents might not supervise them properly. Some said they were concerned children would find ways around any restrictions Facebook might impose, such as requiring parental approval for friending other users or posting content.

@mathewi Some adults struggle with privacy settings; under 13s could run into problems in that regard

—
Gary Hilson (@GaryInToronto) June 04, 2012

On a related point, some parents said they were worried about the permanence of Facebook content, and the impact that over-sharing or other bad decisions by younger children might have on their lives as they get older. Just as some university-age users have found that their behavior on the social network can cause problems for them as they apply for jobs, some parents say they don’t want the questionable choices their children might make as 10-year-olds to impact the way their families or friends or others see them. As one child advocacy group told the Journal:

The idea that you would go after this segment of the audience when there are concerns about the current audience is mind boggling.

Is it better to train kids early for online life?

The opposing argument is that social networks and the way they affect our lives are things that children are going to have to come to grips with sooner or later, and therefore it’s better to introduce them to the concept gradually rather than blocking them from it until a pre-determined age like 13. Provided Facebook gives parents enough controls over what their children see and do, this theory goes, allowing kids access to the network not only has positive benefits — since it allows them to connect with family and friends more easily — but can provide a good training ground for broader lessons about internet behavior.

Supporters of this viewpoint point out that most children are already capable of accessing plenty of other much more questionable internet sites without their parents’ knowledge, and that this can cause far bigger problems than Facebook ever could. Allowing kids access to the social network would be a better alternative in many ways, they argue.

On a personal note, I allowed my youngest daughter — now 14 — to set up a Facebook account before she turned 13, even though I knew that this was against the site’s terms of service. At the time, I felt that she was more than capable of handling the responsibilities of being on the network, and I thought it was important that she develop the skills of doing so in a relatively safe environment like Facebook. She also knew that I would be friending her and would be able to see her behavior online (and she has two older sisters who I knew would help me keep an eye on her as well, which made a big difference).

Is it better to try and stop younger users from joining networks like Facebook until they reach a certain age, even if we know that large numbers of them are going to do so anyway? Or is Facebook better off making it easy for them and then requiring certain restrictions on what they do, so that they — and their parents — can get ahead of the problem? Let us know what you think in the comments, or by taking the poll below:

Post and thumbnail images courtesy of Flickr users James Emery and Dutchmassive

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The article by Linda Carroll explains that the very employees who may desire the flexibility to work remotely the most actually appear to suffer a higher risk of burnout when their wish is granted and they start working from home. Why? Carroll explains:

That’s because when job and family are in the same place, some workers feel there is no chance for downtime —no respite or time to relax, said Timothy Golden, an associate professor of management at the Lally School of Management and Technology at Rensselaer Polytechnic Institute.

“A teleworker may feel conflict more because you’re being constantly reminded of your home role: whether it’s what you need to do as a parent or household chores,” Golden said. “And that can make exhaustion worse.”

The study surveyed the relatively modest number of 316 employees at a computer firm that allowed telecommuting, asking them to rate their level of job-family conflict and exhaustion. When the researchers crunched the numbers, they discovered that while those with low levels of work-life conflict got a ton out of working from home, those that were already finding the balancing act hard found it even more difficult when working remotely.

Besides telecommuting parents failing to set appropriate boundaries between work and home, another possible explanation for this increase in burnout among some parents who telecommute could be the mistaken belief that working from home is a good opportunity to cut back on child care. With additional family responsibilities and, in reality, the same amount of work as in the office, these parents could quickly reach the breaking point.

What do you think: Does the freedom to telecommute ever make the work-life juggle psychologically harder?

At Net:Work, we will explore the challenges of avoiding burnout and policing work-life boundaries. The event will be held in San Francisco on Dec. 8.

Image courtesy of Flickr use skeddy in NYC

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While most kids are using their parents’ iPhones or iPod touches at home, parents are also forking them over while they’re waiting for appointments or sitting in the car. More often than not, kids are using them to play games — a usage for which parents, the study found, are “willing or eager” to pay for. We wonder whether this will cut into the market share of handheld video game devices, such as Nintendo’s DS or Sony’s PSP. More importantly, what’s the appropriate age at which to buy your kids an iPhone or iPod touch of their own? Parents, please weigh in with your thoughts.

Some other interesting facts from the study:

• A whopping 98 percent of parents find the iPod touch kid-friendly, while 84 percent said the same for the iPhone.
• Most parents supervise their kids’ use of the iPod touch and iPhone.
• Parents’ biggest concern with their kids using the iPhone or iPod touch is they may view “inappropriate or unsafe content.”

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