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In the tsunami of experimentation, investment, and deployment of systems that analyze big data, vendors have seemingly been trying approaches at two extremes—either embracing the Hadoop ecosystem or building increasingly sophisticated query capabilities into database management system (DBMS) engines.For some use cases, there appears to be room for a third approach that lies between the extremes and borrows from the best of each. Read more at GigaOM Pro »

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“Social customer service” refers to those services that provide customer support via social media channels. Providing such services is no longer merely a niche or specialty sideline. Challengers, or disruptors who were early with the new technology, are working to expand and integrate their offerings into enterprise systems and processes. Read more at GigaOM Pro »

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Although there has been a focus on energy efficiency in commercial buildings for some years, the BEMS market can still be considered nascent. The landscape of new entrants, new technologies, and new methodologies is expanding rapidly, and even well-established market leaders are finding new ways to present and market their businesses. Read more at GigaOM Pro »

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Enterprises have already started to change the way they buy IT but we’re still in the midst of a massive multi-year transformation. And that should worry vendors like EMC, IBM, Oracle, Microsoft and VMware. Read more »

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Companies are rushing to embrace the promise of big data to understand both their businesses and the ways in which customers interact with them. But effective data-based decisions are not made in response to simplistic data reporting; they are made in response to considered and ongoing data analysis. Read more at GigaOM Pro »

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Online security is big business, and is only increasing as private data moves to the public cloud. So while it’s a tough market to break into, there are also great opportunities for focused startups. Read more »

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The last quarter of 2012 saw the rise of cloud-based databases, the cloud awakening of software giants such as HP, and many cloud outages that have left question marks. Enterprises found more IT dollars, and they will focus on the cloud for much of that spending. Read more at GigaOM Pro »

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Helping to redefine this talent management is workforce analytics, a powerful combination of highly sophisticated computer algorithms and predictive models. Linking this market to business success can help HR professionals convince corporate bean counters to bankroll the crunching of human-capital data. Read more »

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Besides the skyrocketing growth of data itself, there are several key technology trends we will be watching in 2013. That list includes a renaissance in the database market, next-generation SaaS-based BI and visualization tools, and data warehousing as a service. Read more at GigaOM Pro »

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With investment souring on consumer-focused companies, 2013 will be more about the social enterprise, with a different set of companies driving innovation and perhaps a little disruption. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year. Read more at GigaOM Pro »

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