<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>GigaOM &#187; Opinionaided</title>
	<atom:link href="http://gigaom.com/tag/opinionaided/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com</link>
	<description></description>
	<lastBuildDate>Tue, 21 May 2013 22:54:53 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='gigaom.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/0db8f6557d022075dbbf010c54d46d93?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>GigaOM &#187; Opinionaided</title>
		<link>http://gigaom.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://gigaom.com/osd.xml" title="GigaOM" />
	<atom:link rel='hub' href='http://gigaom.com/?pushpress=hub'/>
		<item>
		<title>Mobile Q&amp;A app Thumb gets more social and expressive</title>
		<link>http://gigaom.com/2012/06/07/mobile-qa-app-thumb-gets-more-social-and-expressive/</link>
		<comments>http://gigaom.com/2012/06/07/mobile-qa-app-thumb-gets-more-social-and-expressive/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 13:00:27 +0000</pubDate>
		<dc:creator>Ryan Kim</dc:creator>
				<category><![CDATA[Opinionaided]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Thumb]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=529854</guid>
		<description><![CDATA[Mobile Q&#038;A app Thumb is generating crazy engagement with users spending almost four hours a month on the app. Now, the app is evolving to allow its users to become more expressive and social, making Thumb more of a full-fledged social netwok for opinions. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=529854&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/06/thumb3.jpg"><img  title="thumb3" src="http://gigaom2.files.wordpress.com/2012/06/thumb3-e1339072057723.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-529871" /></a><a href="http://www.thumb.it">Thumb</a>, the mobile Q&amp;A app formerly known as Opinionaided, caught my eye a little over a year ago because of its <a href="http://gigaom.com/2011/03/02/opinionaideds-mobile-qa-app-snags-1m-in-funding/">ability to generate a lot of addictive engagement</a> on mobile by getting people to give a thumb up or down to questions. That little mechanic has proven incredibly popular helping the app, on iOS and Android, to hit a run rate of 1 billion responses a year with a quarter of the people leaving a comment.</p>
<p>Now Thumb is evolving with its biggest update to date, allowing its users to become more expressive and social and making Thumb more of a full-fledged social netwok for opinions.  Here&#8217;s a look at some of the improvements in Thumb 3.0:</p>
<ul>
<li>Users don&#8217;t have to just pose a question, but they can now express a sentiment and get feedback on it. This can be great for big events or just to allow people to get different conversations started.</li>
<li>Users can build out their profiles by saving opinions to their profile. They can curate their own opinions or save other people&#8217;s items to their profile and they can give a thumbs up or down to each item.</li>
<li>The service now has a full-blown messaging system, that allows direct messaging back and forth between users. There were some ways for people to converse before but they were built around actual questions.</li>
<li>There&#8217;s now a leaderboard that lets people compete to see who can earn the most stars.</li>
</ul>
<p><a href="http://gigaom2.files.wordpress.com/2012/06/thumb2.jpg"><img  title="thumb2" src="http://gigaom2.files.wordpress.com/2012/06/thumb2.jpg?w=200&#038;h=300" alt="" width="200" height="300" class="alignright size-medium wp-image-529872" /></a>Thumb, which has raised $5.3 million to date, isn&#8217;t sharing user numbers though CEO and founder Dan Kurani said users are spending three hours and 50 minutes a month on average on the service. The average post can get anywhere from 50 to 100 responses back, with the feedback rolling in within seconds.</p>
<p>That kind of feedback can be exciting and addictive. And it shows how Q&amp;A on mobile can be really engaging and can increasingly be used as a way for people to express themselves like Pinterest. It also demonstrates that interest-based social networks, especially one built for mobile, can compete in a Facebook world by giving people ways to connect and express themselves around specific topics.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=529854&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=520526"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=520526" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=529854+mobile-qa-app-thumb-gets-more-social-and-expressive&utm_content=oryankim">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2013/01/ces-2013-flash-analysis-disruptions-and-disappointments-from-consumer-techs-biggest-show/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=529854+mobile-qa-app-thumb-gets-more-social-and-expressive&utm_content=oryankim">GigaOM Research highs and lows from CES 2013</a></li><li><a href="http://pro.gigaom.com/2013/01/how-hr-can-make-the-case-for-workforce-analytics/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=529854+mobile-qa-app-thumb-gets-more-social-and-expressive&utm_content=oryankim">How HR can make the case for workforce analytics</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=529854+mobile-qa-app-thumb-gets-more-social-and-expressive&utm_content=oryankim">The 2013 task management tools market</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2012/06/07/mobile-qa-app-thumb-gets-more-social-and-expressive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/06/thumb3-e1339072057723.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/06/thumb3-e1339072057723.jpg?w=150" medium="image">
			<media:title type="html">thumb3</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/81c4fca1b2d82a7fb9c8657de52386d1?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">oryankim</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/06/thumb3-e1339072057723.jpg?w=300" medium="image">
			<media:title type="html">thumb3</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/06/thumb2.jpg?w=200" medium="image">
			<media:title type="html">thumb2</media:title>
		</media:content>
	</item>
		<item>
		<title>Opinionaided&#8217;s Mobile Q&amp;A App Snags $1M in Funding</title>
		<link>http://gigaom.com/2011/03/02/opinionaideds-mobile-qa-app-snags-1m-in-funding/</link>
		<comments>http://gigaom.com/2011/03/02/opinionaideds-mobile-qa-app-snags-1m-in-funding/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 13:59:54 +0000</pubDate>
		<dc:creator>Ryan Kim</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[Opinionaided]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[stack overflow]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=303862</guid>
		<description><![CDATA[The Q&#038;A space is red-hot right now, but it's not just Quora or Stack Overflow. Startup Opinionaided is announcing it has raised $1 million to expand its mobile, real-time, feedback service, which is getting noticed for its high engagement levels. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=303862&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/03/photo-6.png"><img title="photo (6)" src="http://gigaom2.files.wordpress.com/2011/03/photo-6-e1299069828828.png?w=300&#038;h=200" alt="" width="300" height="200" class="size-large wp-image-303954 alignleft"></a>The Q&amp;A space is <a href="http://gigaom.com/2011/01/06/can-quora-survive-its-growing-popularity/">red-hot right now</a>. But it’s not just <a href="http://gigaom.com/2011/01/28/so-how-much-is-quora-worth/">Quora</a> or <a href="http://gigaom.com/2011/02/16/stack-overflow-rides-experts-and-order-to-qa-success/">Stack Overflow</a>. Startup Opinionaided has raised $1 million to expand its mobile real-time feedback service. The New York-based start-up has gotten new seed funding from General Catalyst, SoftBank Capital and Draper Fisher Jurvetson along with angel investors Mark Wachen of DreamIt Ventures and Jonah Goodhart of Point Ventures Group, bringing its total funding to $1.2 million</p>
<p>Opinionaided CEO Dan Kurani said the support is a testament to the engagement and interactivity Opinionaded has shown. He said there have been 50 million responses to 600,000 questions on the iOS app since it began last year. Kurani won’t say how many users he has, but that’s still a pretty impressive amount of activity in a Q&amp;A app.</p>
<p>Opinionaided won’t be mistaken for Quora or Stack Overflow anytime soon. Though users can ask more serious questions, the app elicits more lightweight opinion-type queries because of its simple and open approach. Users can pose any question in more than 20 categories. Respondents can then give a thumbs up, thumbs down or neutral vote as well as add an answer. At times, it can feel like a Hot-or-Not poll if you answer questions in the “attractiveness” category. But where the app stands out is that the response level is extremely high and immediate. Kurani said he originally hoped to get 10 responses for each question but it’s not uncommon for questions to receive dozens of up/down votes and comments within minutes. The answers are sometimes more of the opinion variety, but the immediacy is striking. That’s not always the case with other answer sites, where many queries go untouched or there’s a lag before responses come in.</p>
<p>A lot of that is the app’s fast polling mechanism and Opinionaided’s ability to serve up a steady stream of questions to users. The fact that the app is mobile also helps create a lot of activity because it’s simple and easy to use for a couple of minutes at a time. Opinionaided plays on people’s compulsive nature and their desire to help, but Kurani said it’s not just a mindless voting app. The site returns solid answers and lets users reward good responses with stars, which help their reputation and improves the quality of answers. It also leads to more interaction among users, who are able to communicate around questions and shared interests. That’s where the value of Opinionaided seems to be heading: not in necessarily finding specific answers but getting quick general opinion feedback and building a community around questions.</p>
<p>Kurani said there is room in the Q&amp;A space for a more immediate and casual feedback system. He likens the service in some ways to a structured data Twitter, which he said could open up business opportunities. The company could allow brands to ask questions about their products and gather insights for a fee. Research firms could use the data for sentiment analysis. There’s still a ways to go before the app is regarded with the same respect accorded Quora and Stack Overflow, but the early results show that Q&amp;A services can foster a lot of engagement if they’re mobile, simple and addictive.</p>
<p><strong>Related GigaOM Pro content (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2009/10/why-google-should-fear-the-social-web/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=oryankim&amp;utm_campaign=intext&amp;utm_term=303862+opinionaideds-mobile-qa-app-snags-1m-in-funding">Why Google Should Fear the Social Web</a></li>
<li><a href="http://pro.gigaom.com/2010/04/lessons-from-twitter-how-to-play-nice-with-ecosystem-partners/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=oryankim&amp;utm_campaign=intext&amp;utm_term=303862+opinionaideds-mobile-qa-app-snags-1m-in-funding">Lessons From Twitter: How to Play Nice With Ecosystem Partners</a></li>
<li><a href="http://pro.gigaom.com/2010/05/what-we-can-learn-from-the-guardians-new-open-platform/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=oryankim&amp;utm_campaign=intext&amp;utm_term=303862+opinionaideds-mobile-qa-app-snags-1m-in-funding">What We Can Learn From the Guardian’s Open Platform</a></li>
</ul>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=303862&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=707341"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=707341" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2011/03/02/opinionaideds-mobile-qa-app-snags-1m-in-funding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2011/03/photo-6-e1299069828828.png?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2011/03/photo-6-e1299069828828.png?w=150" medium="image">
			<media:title type="html">photo (6)</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/81c4fca1b2d82a7fb9c8657de52386d1?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">oryankim</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2011/03/photo-6-e1299069828828.png?w=604" medium="image">
			<media:title type="html">photo (6)</media:title>
		</media:content>
	</item>
	</channel>
</rss>
