For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more »
A Facebook social search engine, which is becoming more of a reality every day, would completely change the way we approach search. As an SEO specialist at The Search Agency, I’ve been closely monitoring this paradigm shift away from indexing billions of pages. Read more »
The Berlin-based IMDB rival Moviepilot, which is already working with film studios to give them better understanding of their projects’ fanbase, has secured funding to put a sales team in LA Read more »
Last week, a negative Bloomberg story about Facebook storefronts described how GameStop, Gap, J.C. Penney and Nordstrom had closed their Facebook stores. That doesn’t mean retailers should give up. Instead, they should put their Facebook stores in the hands of their marketing and promotions staff and ... Read more at GigaOM Pro »
Facebook released some metrics around early partners for its app platform, showing how the apps affect their traffic. The results? Partners like Pinterest, Fab.com, Artfinder, Foodspotting and Foodily are seeing large increases in the number of users connecting to their sites. Read more »
Will Pinterest be a fad that flashes and burns, as Turntable.fm shows signs of doing, or will it end up a midsize link sharer like Digg or Reddit? It is worth examining Pinterest’s growth, usage, influence and money-making potential for startup lessons and marketing ... Read more at GigaOM Pro »
Last year, it became clear that Facebook is well on its way to becoming a social operating system underlying our digital lives. And the enh… Read more at paidContent »
Facebook has super-charged a handful of lucky media companies selected to test-drive the social network’s frictionless sharing platform. But… Read more at paidContent »
Google launched the +1 button, a social signaling effort that at first blush seems to be all about publishers and page views. In reality it is about the future of web commerce, where Facebook is becoming even more influential, thanks to it’s near ubiquitous Like button. Read more »
Facebook is facing an unprecedented crisis as the company’s efforts to weave its social network technology throughout the web’s entire fabric has gone wrong, erupting into a privacy nightmare. But Facebook has an opportunity to emerge from the privacy brouhaha it started even stronger than before. Read more »
