In an effort to help students clean up their online reputations, some colleges are purchasing a DIY personal search engine optimization tool, called Brand Yourself, that lets people improve their Google results. Read more »
By now, we know that our online reputations hold implications for our employment, love lives and even insurance claims. But some emerging companies believe that our online identities – and our social data in particular – are valuable sources for evaluating and even managing credit risk. Read more »
Like it or not, these days, if you’re in public, you’d better be comfortable with anything you do being captured and possibly even posted online. I thought I’d provide some tips from the PR industry to help you feel better prepared for those impromptu publicity events. Read more »
Technology is rapidly changing and is quickly becoming a more social and integrated part of our lives. With ever-evolving devices, social networks, and online video capabilities, we’re increasingly moving toward an “always on” existence, which has implications for our privacy and our professional lives. Read more »
