Tech — GigaOM

Tech

Last week, the Wall Street Journal updated its online privacy policy to actually give it more rights to our information. The resulting lack of outrage highlights that we have a long way to go to get online privacy where it needs to be. Read More »

Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there’s just one problem: Do Facebook users want to be part of a Nielsen family? Read More »

 
 

Online data privacy has been in the spotlight for a variety of reasons over the past year, but before Congress, regulators or courts can give any legal clarity to the issue, they need to answer some fundamental questions about area of law even applies. Read More »

Deep packet inspection, a creepy targeting technology, is looking to make a comeback, this time armed with opt-in consent and incentives for users. The technology fell out of favor a couple years ago after ISPs tried to use the it to target subscribers with ads. Read More »

Ever since Netscape started storing cookies in its browsers, there has been a Jekyll-and-Hyde nature to the web. The Jekyll web promised a more personalized experience, with sites serving ads for products and services that you would actually be interested in — ads that are more… Read More »

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