Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation. Read more »
For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more »
Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter. The period also saw a major expansion in the amount and quality of original productions for web-based video platforms and a major move by chipmaker Intel to stake a claim in the digital living room. Read more »
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. To change this, they must structure their repositories of content so it can be searched, sorted, customized, repackaged, and accessed in real time via standardized APIs. Read more »
The government of Malaysia paid 10 media columnists to smear its political opponents on American media sites. It was able to pull this off, in part, because of online publications’ insatiable appetite for content. Read more at paidContent »
Jeff Atwood, co-founder of Stack Overflow, has launched a new platform that he hopes will improve the nature of online comments by adding trust metrics — but there are no shortcuts to healthy online communtiies. Read more at paidContent »
In a recent “Ask Me Anything” interview with Reddit users, the Washington bureau chief for the New York Times had some refreshingly reasonable things to say about how the web has helped improve journalism, and how the practice of journalism will survive even if newspapers don’t. Read more »
Netflix wants to sell you and all-you-can-eat subscription plan for movies and TV shows, Spotify wants you to pay a flat monthly fee for music. What if the two companies joined forces and used each other’s strength to grow their markets? Read more »
To address the fragmentation exploding across the digital advertising market, Luma Partners founder and CEO Terence Kawaja floated the possibility of an operating system for digital ad companies to use as a common building block for their products, just how mobile apps use iOS and Android. Read more »
Gawker Media founder Nick Denton says that he wants to fix the way that online comments work, but in order to do that he is having to reinvent Gawker itself — by trying to flip on its head the way that online content works. Read more »
On Wednesday, Amazon introduced color screens and touch screens to its Android-powered Kindle lineup. With this, Amazon brings a combination of three critical elements to the tablet marketplace that no company — not even Apple — has matched: a full product line, a powerful business ecosystem and a unique combination of revenue streams. How will it compete in the tablet, video and online media spaces? This research note examines the prospects at hand. Read more at GigaOM Pro »
Two weeks ago, Yahoo’s board fired CEO Carol Bartz, and now it may be looking to sell all or part of the company. Om thinks Yahoo’s board should fire itself and then look at some acquisitions. But what do you think? Here at GigaOM, we want to […] Read more »
Some news sites such as The Huffington Post use badges and other kinds of reward systems to encourage user engagement and positive behavior in their online communities. Could doing this help Google overcome the downsides of anonymity without banning users who don’t use their real name? Read more »
