Almost a year after it angered users with its ‘quick bar’ advertising, and several months into its new Promoted Tweet service, Twitter’s ad platform seems as shaky as ever. Is targeted advertising a myth, or can Dick Costolo and team turn it around? Read More »
Tech
A breathless report says Facebook is going to use its new Timeline feature to appeal to advertisers. But is this really surprising? Like most free web services, Facebook has always relied on advertising — and adding social elements to advertising is the future of the medium. Read More »
Long a big force in online media, Yahoo and its once-successful online portal business model is struggling. So we decided to ask GigaOM readers what they thought Yahoo should do, and we published the results in a flash analysis on GigaOM Pro. Read More »
The rise of gamification has become an increasing point of contention over the past year. Now it seems a spat between two leading figures has left the movement facing a divisive split. The controversy centers on a new book by Gabe Zichermann called Gamification by Design. Read More »
Microsoft’s online business lost $2.6 billion for its fiscal year, mainly due to its investment in search. Yet even with Yahoo’s outsourced search business, Microsoft barely cracks 30 percent in market share, according to comScore. Last week, a Reuters Breakingviews piece that was picked… Read More »
Pixazza, a digital ad platform that embeds e-commerce links to items within online photos, has renamed itself Luminate. The newly branded company is broadening its services, turning into a platform for apps that generate in-photo links for a wider array of categories beyond clothing and accessories. Read More »
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s.… Read More »
Yahoo reported another disappointing quarter, with core revenues down 5 percent to just over $1 billion. Its display advertising business was up 5 percent, but it appears to be losing share to companies like Google and Facebook. Yahoo is still one of the biggest… Read More »
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