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Tech

Almost a year after it angered users with its ‘quick bar’ advertising, and several months into its new Promoted Tweet service, Twitter’s ad platform seems as shaky as ever. Is targeted advertising a myth, or can Dick Costolo and team turn it around? Read More »

Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets’ collection of top publishers. The marketplace reflects the emergence of private exchanges in mobile and the growing maturation of mobile advertising. Read More »

 
 

A breathless report says Facebook is going to use its new Timeline feature to appeal to advertisers. But is this really surprising? Like most free web services, Facebook has always relied on advertising — and adding social elements to advertising is the future of the medium. Read More »

Flash analysis: assessing Yahoo’s options

Long a big force in online media, Yahoo and its once-successful online portal business model is struggling. So we decided to ask GigaOM readers what they thought Yahoo should do, and we published the results in a flash analysis on GigaOM Pro. Read More »

With people spending more time than ever online, it makes sense for advertisers to go where the eyeballs are. But the Internet has largely lagged when it comes to garnering big ad dollars. New data shows that online ads are finally moving into the big leagues. Read More »

Adchemy, the six-year-old online ad technology company, has raised $61 million in a Series E funding round led by Microsoft. This round brings the total venture capital invested in Adchemy to $116 million, Adchemy CEO Murthy Nukala told me in an interview on Tuesday. Read More »

The rise of gamification has become an increasing point of contention over the past year. Now it seems a spat between two leading figures has left the movement facing a divisive split. The controversy centers on a new book by Gabe Zichermann called Gamification by Design. Read More »

Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there’s just one problem: Do Facebook users want to be part of a Nielsen family? Read More »

Microsoft’s online business lost $2.6 billion for its fiscal year, mainly due to its investment in search. Yet even with Yahoo’s outsourced search business, Microsoft barely cracks 30 percent in market share, according to comScore. Last week, a Reuters Breakingviews piece that was picked… Read More »

Pixazza, a digital ad platform that embeds e-commerce links to items within online photos, has renamed itself Luminate. The newly branded company is broadening its services, turning into a platform for apps that generate in-photo links for a wider array of categories beyond clothing and accessories. Read More »

The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s.… Read More »

Yahoo growth options dwindle

Yahoo reported another disappointing quarter, with core revenues down 5 percent to just over $1 billion. Its display advertising business was up 5 percent, but it appears to be losing share to companies like Google and Facebook. Yahoo is still one of the biggest… Read More »

More Must Reads

It looks like rumors of display advertising’s death were greatly exaggerated. Nearly all the tech industry’s largest players are expected to report growth in their display ad businesses for 2011, with Facebook leading the pack. Why are display and banner ads on the upswing? Read More »

Online advertising platform startup Taykey officially launched out of stealth mode Thursday with the announcement of a $9 million funding round led by Sequoia Capital. The round officially serves as the two-year-old company’s series B funding and brings Taykey’s total investment to $11 million. Read More »

Strong demand for U.S. display advertising, especially video and banner ads, is helping pump up projections for the overall online advertising market, which is now set to grow by 20 percent this year to $31.3 billion, according to revised estimates from eMarketer. Read More »

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