Interest may be weakening in consumer social media businesses. But social technologies are working their way deeper into enterprise computing, and social media is playing a bigger role across advertising and marketing sectors. Read more »
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement. Read more at paidContent »
Tablets featured prominently in the connected consumer space, both as a product category and as a component of broader platform strategies by major OS providers Microsoft, Google and Apple. Meanwhile Facebook began laying the groundwork to add payment processing to its platform. Read more at GigaOM Pro »
After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them. Read more »
According to estimates, 30 percent of online ads are seen by no one at all. Read more at paidContent »
Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this “trend,” but what’s really worth pondering is how to create luxury mobile experiences to help drive commerce. Read more »
This report outlines the myriad issues at play in Facebook’s move, from examining how CEO Mark Zuckerberg wants to rewire the world to understanding the company’s infrastructure dependency. But from every angle, it’s clear the effects will ripple throughout the startup and tech communities. Read more at GigaOM Pro »
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
With people spending more time than ever online, it makes sense for advertisers to go where the eyeballs are. But the Internet has largely lagged when it comes to garnering big ad dollars. New data shows that online ads are finally moving into the big leagues. Read more »
Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there’s just one problem: Do Facebook users want to be part of a Nielsen family? Read more »
Yahoo’s new Ad Interest Manager tool gives users increased control and visibility in the murky world of targeted online ads. And with federal regulators taking a hard look at targeted online ads, the timing couldn’t be better. Read more »
Pop-unders, Hover ads and the like can be jarring interruptions to your online experience, but advertisements are necessary because ad revenue is why most web content is free. Since companies are continually developing new ways to advertise online, we decided to compile a list of the five most irritating ads on the web. Read more »
PubMatic, a Palo Alto, Calif.-based startup focused on online advertising, just released its PubMatic AdPrice Index based on data from over 3,000 publishers and billions of ad impressions. The findings of this month’s report: The U.S. economic slowdown is beginning to impact online advertising in a […] Read more »
I recently Googled the term “falling cpm,” and the top link was a story with the headline: “CPM Rates Drop as More Sites Seek Ads.” Expecting that the story had been published in the last few months, I was surprised to see that the publication date […] Read more »
