With people spending more time than ever online, it makes sense for advertisers to go where the eyeballs are. But the Internet has largely lagged when it comes to garnering big ad dollars. New data shows that online ads are finally moving into the big leagues. Read More »
Tech
PubMatic, a Palo Alto, Calif.-based startup focused on online advertising, just released its PubMatic AdPrice Index based on data from over 3,000 publishers and billions of ad impressions. The findings of this month’s report: The U.S. economic slowdown is beginning to impact online advertising… Read More »
I recently Googled the term “falling cpm,” and the top link was a story with the headline: “CPM Rates Drop as More Sites Seek Ads.” Expecting that the story had been published in the last few months, I was surprised to see that the… Read More »
