Web analytics giant Omniture has 4,400 customers that, taken together, represent roughly 30 percent of the world’s online ad spending. Last year the company’s servers recorded 2.7 trillion individual interactions, each of which represents a grain of knowledge about the Internet’s preferences and behaviors. At the […] Read more »
Though the adoption of embedded media such as Adobe Flash and video players lets companies engage their visitors, it also eliminates the visibility into online activity that site operators have traditionally enjoyed. To meet that need, a raft of new companies like TubeMogul and Visible Measures […] Read more »
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