For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »
Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include 500 Startups, Data Collective and SK Ventures, said co-founder Kyle Wild. Read more »
Twitter’s launch of an analytics dashboard that shows who is interacting with a site’s content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries to monetize its growing network. Read more »
Viacom vs. Google Court Battle Heats Up; the copyright fight being waged by Viacom against Google will move into a crucial stage on Friday, when both companies are expected to file motions for summary judgment. (CNET) Clicker Redesigns Its Online Video Guide; with a web site […] Read more »
[qi:115] Suddenly, it’s mating season in the tech sector. Xerox is paying $6.4 billion for a piece of the cloud, Adobe is hooking up with Omniture and Intuit with Mint, and that may just be the start. As Om pointed out, this is good news for […] Read more »
Adobe partnered with Gigya, a social widget maker, to offer a new service that lets advertisers and developers easily share their Flash-based applications across social, mobile and desktop platforms. The service, available today and called Flash Platform Services for Distribution, will enable developers to track and […] Read more »
