Twitter’s launch of an analytics dashboard that shows who is interacting with a site’s content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries to monetize its growing network. Read More »
Tech
Suddenly, it’s mating season in the tech sector. Xerox is paying $6.4 billion for a piece of the cloud, Adobe is hooking up with Omniture and Intuit with Mint, and that may just be the start. As Om pointed out, this is… Read More »
Adobe partnered with Gigya, a social widget maker, to offer a new service that lets advertisers and developers easily share their Flash-based applications across social, mobile and desktop platforms. The service, available today and called Flash Platform Services for Distribution, will enable developers… Read More »
Looks like the economy, and with it the urge to splurge, is back — especially in Silicon Valley. After a long chill, the M&A market seems to be thawing — welcome news for entrepreneurs and their backers, who have been stymied by the lack of exits… Read More »
Adobe said today it’s agreed to buy analytics and metrics firm Omniture for $1.8 billion in cash, or $21.50 a share. Customers want to integrate Adobe’s online products like Flash with services like those offered by Omniture, Adobe CEO Shantanu Narayen said during the… Read More »
Web analytics giant Omniture has 4,400 customers that, taken together, represent roughly 30 percent of the world’s online ad spending. Last year the company’s servers recorded 2.7 trillion individual interactions, each of which represents a grain of knowledge about the Internet’s preferences and behaviors. At the company’s… Read More »
