NBC requires viewers to verify they are pay TV subscribers before accessing any of the live streams of the London Games. So what’s a cord cutter to do? Luckily, there are plenty of perfectly legal ways to watch the coverage without cable. Read more »
There’s an unprecedented amount of digital video coverage for this year’s Olympic Games and yet analysts suggest that the TV will easily trump viewing on other screens again. The numbers look low because of our time- and place-shifting mentality: Share your viewing plans in our poll. Read more »
As Britain prepares to host the Olympics, London’s startup entrepreneurs are the focus of a string of major announcements that all promise to transform the city from a fading Victorian giant into a gleaming technopolis. It’s a revolution that can’t come soon enough. Read more »
The 2012 Summer Games are the start of a new era for NBC Universal — an Olympics streamed in real time for fans who don’t want to wait for the packaged prime-time experience. For Mark Lazarus, it’s a grand experiment in a $1 billion laboratory. Read more at paidContent »
Adobe introduced the two Olympics mobile apps it made for NBC this week, explaining among other things how authentication for live video streams will work. Viewers will have to prove that they’re subscribers of a pay TV service, but there will be a short grace period. Read more »
NBC (NSDQ: CMCSA) Sports sold $25 million in digital advertising for the 2008 Beijing Olympics — and has more than doubled the amount for t… Read more at paidContent »
