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serve_ccs_May2012-FarmVille

American Express is teaming with Zynga on a reward program that will link offline spending on its Serve pre-paid cards to in-game rewards in Farmville. It’s an ambitious attempt at boosting the reach of AmEx’s Serve product and tying real-world spending to online virtual rewards. Read more »

stephenrosenblatt

Foursquare is getting its revenue story in order and announced it has hired Steven Rosenblatt, the former director of advertising sales and strategy at Apple’s iAd. Rosenblatt will serve as Foursquare’s chief revenue officer and will lead the company’s new ad products coming out this summer. Read more »

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gigaompromasterimagenewnet

Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report. Read more at GigaOM Pro »

Springpad devices

Springpad has long been compared to Internet note-taking sensation Evernote, but starting today Springpad will likely be compared to another darling of the startup world, Pinterest. On Wednesday Springpad evolved into its third iteration, transforming the information capture service into a social networking engine. Read more »

dealmap

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year. Read more »

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So Google is launching Groupon-style discount program for small businesses known as Google Offers. But does Google have what it takes to build up that kind of service on its own? Probably not. Which is why the company should still think about buying a Groupon clone. Read more »