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	<title>GigaOM &#187; OCS1</title>
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		<title>Here Comes Another Pocketable Windows Device. But Why?</title>
		<link>http://gigaom.com/2010/11/29/here-comes-another-pocketable-windows-device-but-why/</link>
		<comments>http://gigaom.com/2010/11/29/here-comes-another-pocketable-windows-device-but-why/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 22:00:44 +0000</pubDate>
		<dc:creator>Kevin C. Tofel</dc:creator>
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		<description><![CDATA[Tablets are likely to dominate January's Consumer Electronics Show, but there will also be one particular class of product that doesn't stand a chance of major success: pocketable mobile devices running Microsoft Windows 7. Two key factors continue to keep these devices in the niche category.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=265285&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/11/ocs1.jpg"><img title="ocs1" src="http://gigaom2.files.wordpress.com/2010/11/ocs1.jpg?w=210&#038;h=132" alt="" width="210" height="132" class="alignleft size-thumbnail wp-image-265374"></a>At the last Consumer Electronics Show, held this past January, <a href="http://gigaom.com/mobile/e-book-readers-everywhere-who-cares/">e-book readers were the hot item</a>. In six short weeks, the CES returns and I expect to see tablets take center stage; any hardware manufacturer that can make one, likely will show off a tablet. Of course there will also be rows and rows of televisions, digital audio players, netbooks and cameras. Inevitably, there will also be one particular class of product that doesn’t stand a chance of major success, but rears its ugly head at every CES: I’m talking about pocketable mobile devices running Microsoft Windows.</p>
<p><a href="http://www.ocosmos.co.kr/eng/eng_03_02_01.html">The OCS1 from OCOSMOS</a>, a Korean device manufacturer, is one such device that likely to be vying for attention at CES 2011. <a href="http://www.umpcportal.com/2010/11/ocs7-oaktrail-umpc-official-specs-posted-q1-att-target/">According to the specifications found by UMPC Portal</a>, the Windows 7 device sounds great on paper: a high-resolution 5-inch capacitive touch display that slides up to reveal a keyboard, <a href="http://gigaom.com/mobile/intels-new-mobile-chips-meego-for-tablets/">a new Intel Oaktrail processor</a>, 5-megapixel camera, 32 GB flash drive, GPS, Wi-Fi and 3G support. One would expect this configuration to elicit a “nerdgasm” of the highest degree, especially for a mobile device addict like myself, but it doesn’t.</p>
<p>There are two main challenges to a mobile device running an operating system intended for desktops. First, every version of Microsoft Windows to date is designed to run with a mouse and keyboard, and by keyboard, I mean one you can fully touch-type with. Windows 7 does include touch controls, and Microsoft has previously included digital pen support with its Tablet Edition of Windows. Software such as <a href="http://gigaom.com/mobile/origami-experie/">Microsoft’s Origami Experience</a> was meant to bring touch to the tiny desktop, but that failed too. Why? These examples are all <em>add-ons </em>to Windows, not central to the interface design. By contrast, the Android and iOS mobile platforms are completely built around a touch-optimized experience.</p>
<p>The other issue is one of battery life, because all things being equal, a “heavier” and more complex desktop operating system requires more power than a lighter, mobile platform. The OCS1, with its phone-sized battery, for example, is likely to require a recharge after just a few hours. A similar mobile device with comparable specs running an operating system optimized for less-power hungry processors, <a href="http://gigaom.com/2010/11/18/look-out-intel-here-comes-qualcomms-next-super-chip/">such as those based on the ARM architecture</a>, might last all day long.</p>
<p>Ironically, carrying a computer in our pockets is actually where we’re heading. However, the most successful examples are smartphones, smaller tablets and other web-connected devices that are optimized for mobile, not desktop, use. That’s why Microsoft is reinventing its mobile platform with Windows Phone 7 (related: <a href="http://gigaom.com/2010/11/29/htc-hd7-review-windows-phone-7/">our review of the HD7, a Windows Phone 7 handset</a>), which <a href="http://gigaom.com/2010/08/27/the-killer-feature-for-windows-phone-7-marketing/">it will reportedly back with more than $400 million in advertising</a>.</p>
<p>As the dominant player in the desktop space, Microsoft can’t afford to miss out on the mobile revolution, nor can Intel, the largest maker of desktop computer chips in the world, <a href="http://gigaom.com/2010/05/05/intel-vs-arm/">which is sitting on the mobile sidelines</a>. Unfortunately, devices like the OCS1 won’t help either one of them; there just isn’t enough room in our pockets for an ill-performing desktop computer.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/02/better-battery-life-motivates-mobile-chipmakers/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=kevintofel&amp;utm_campaign=intext&amp;utm_term=265285+here-comes-another-pocketable-windows-device-but-why">Better Battery Life Motivates Mobile Chipmakers</a></li>
<li><a href="http://pro.gigaom.com/2009/04/as-devices-converge-chip-vendors-girding-for-a-fight/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=kevintofel&amp;utm_campaign=intext&amp;utm_term=265285+here-comes-another-pocketable-windows-device-but-why">As Devices Converge, Chip Vendors Girding for a Fight</a></li>
<li><a href="http://pro.gigaom.com/2010/04/for-phones-the-future-is-multiple-cores/?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=kevintofel&amp;utm_campaign=intext&amp;utm_term=265285+here-comes-another-pocketable-windows-device-but-why">For Phones, the Future Is Multiple Core</a></li>
</ul>
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			<media:title type="html">Kevin C. Tofel</media:title>
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