Apple is joining the board of the Bluetooth standards organization as the group focuses the latest iteration of Bluetooth on the market for fitness and health sensor data from mobile devices. But can Bluetooth beat out a variety of other standards hoping win in bioinformatics? Read More »
Tech
Today, it is increasingly pervasive in our society to have an obsession with metrics and numbers without context. And as modern technology has started to get more complex, these metrics and other numbers have become a crutch for marketing and spin. Read More »
What do Apple, Nike and Nintendo all have in common? In addition to leading their respective markets, they’re all turning to the fitness industry to grow revenues, some more than others. Talk about a “new vertical.” Nintendo, the most ambitious of the bunch, actually got its start… Read More »
Magazine ad spending has declined for the last five years straight, but an iPhone application platform publicly launched today by Mountain View, Calif.-based NearbyNow may help stem the tide. The company seeks to move magazine advertising to mobile phones, and today showed… Read More »
Nike’s Shambhala initiative, which kicked off in 1999, aimed to transform Nike’s approach to social and environmental issues. A series of workshops brought together sustainability gurus, speakers and more than 50 managers from across Nike’s many divisions to discuss ways to push the envelope on… Read More »
