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Jawbone is coming back to the market with a brand new (and much improved) version of its much maligned UP wearable device that tracks your personal data including time spent walking. This time, it faces considerable challenge from Nike’s increasingly popular, Fuelband. Read more »

fitness

As more people pick up connected pedometers, specialized exercise trackers and personal calorie-counting devices that connect back to the web, the Bluetooth Special Interest Group is trying to capitalize on the trend with new certifications for running and cycling. This is a win for consumers. Read more »

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With the growth of sensors and microelectronics, the potential uses of wearable-computing technologies now reach to health and fitness, gaming, fashion, disabilities and augmented reality. Most importantly, the widespread adoption of wearables will drive the form function and market for mobiles in vital ways. Read more at GigaOM Pro »

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The quantified-self movement is a community of individuals deploying mobile health applications, fitness trackers and social media platforms to share information on their health behaviors. It’s an important movement to watch, as its growth has huge potential implications for the health care sector’s future evolution. Read more at GigaOM Pro »

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As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »

Bluetooth inside? You betcha!

Apple is joining the board of the Bluetooth standards organization as the group focuses the latest iteration of Bluetooth on the market for fitness and health sensor data from mobile devices. But can Bluetooth beat out a variety of other standards hoping win in bioinformatics? Read more »

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Thursday, Apple filed a patent application for “personalized fitness services” on a handheld device, focusing on exercise in a gym setting. Features would include how-to videos for equipment, as well as the ability to check on classes and possibly schedule training sessions. Read more »

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Today, it is increasingly pervasive in our society to have an obsession with metrics and numbers without context. And as modern technology has started to get more complex, these metrics and other numbers have become a crutch for marketing and spin. Read more »

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mhealth

Though still a somewhat loosely defined term, mobile health (mHealth) examines the structural and behavioral changes that occur as new technologies advance our health care system worldwide. We are in the early stages of a disruptive period in the health care industry, and mHealth is playing a significant role in that transition. This report examines the growth of mHealth specifically in the context of mobile health apps, from the medical arena’s use of the iPad to smartphone apps that combat chronic diseases and aging. And with research on the role of social networks in health outcomes growing by the day, the next generation of mHealth apps promises to bring further insights into the effects of social media on health outcomes. A number of challenges — sustaining viable business models, the specter of FDA regulation, and cost issues — exist in the space, but partnerships between employers, retailers and technology developers will continue to combat them and provide new innovation architecture in health care. With the help of this new generation of apps, health care, and indeed, our perception of wellness overall, will change dramatically. Companies mentioned in this report include Apple, mPedigree, Orange, Vodafone, Voxiva, Skyscape, Research in Motion, Google, Intel, Nike, Adidas, Philips, Twitter, Hope Labs, Virgin, Discovery Health, Telefonica I+D, Layar and Kendall & Son Solutions. Read more at GigaOM Pro »

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The iTunes App Store has more than 250,000 active apps for sale. How will you get yours get noticed? After you’ve spent significant time and resources on developing and releasing it, you can’t simply wait for it to be “discovered.” In today’s crowded marketplace, you need a strategic and savvy marketing approach to sell your app — or you risk it getting lost in an ever-expanding deluge of sub-par offerings. Navigating the nuances of app marketing involves many steps, from knowing the finer points of search engine optimization to understanding Apple’s ranking policies and how to use social networks to your advantage. This guide offers strategies for all of those topics and countless others, including app design; choosing a release date; Facebook, Twitter and YouTube marketing ideas; what makes or breaks a press release; and tips on how to win the approval of the ever-influential app blogger. Read more at GigaOM Pro »

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Nike’s new Tiger Woods commercial is going viral in a massive way, according to new stats from Visible Measures. The clip, which features Tiger looking into the camera while his father’s voice states the wish to “find out what (his) thinking was,” received more than 2.7 […] Read more »

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As the year winds to a close, GigaOM Pro’s crack team of contributors takes a look back at what went right, what went wrong, and for whom in the world of Green IT. ... Read more at GigaOM Pro »

What do Apple, Nike and Nintendo all have in common? In addition to leading their respective markets, they’re all turning to the fitness industry to grow revenues, some more than others. Talk about a “new vertical.” Nintendo, the most ambitious of the bunch, actually got its […] Read more »

Magazine ad spending has declined for the last five years straight, but an iPhone application platform publicly launched today by Mountain View, Calif.-based NearbyNow may help stem the tide. The company seeks to move magazine advertising to mobile phones, and today showed off iPhone apps built […] Read more »

Nike’s Shambhala initiative, which kicked off in 1999, aimed to transform Nike’s approach to social and environmental issues. A series of workshops brought together sustainability gurus, speakers and more than 50 managers from across Nike’s many divisions to discuss ways to push the envelope on internal […] Read more »

The economy may be giving renewable energy companies plenty to fear in the year to come, but not all the forecasts are gloomy. At a time when analysts are predicting shrinking venture capital investment and companies are shelving plans for new factories, some industry insiders are […] Read more »

It should be obvious that the blogging elves at The Apple Blog care about the fitness of our readers, especially at this dessert-laden time of year. If you managed to stuff yourself as much as I did at Thanksgiving you may be in need of some […] Read more »

Finish Line Ltd., in Chandler, AZ, opened today announcing an exclusive partnership with Apple and Nike where people can “come in and test run a Nike product, find a local running route and get completely hooked up into Nike+.” This is a concept store of the […] Read more »