More nielsen Stories

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New research from Nielsen out today notes that 23.3 percent of U.S. households owned an HDTV set as of Nov. 30. According to Nielsen, that figure is more than double what it was when the company started tracking HDTV sales in July of 2007. Nielsen’s numbers […] Read more »

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Online Video Viewing Up 35.4 Percent Year-on-Year: Of 26,000 adults polled by Mediamark Research & Intelligence, 23.3 percent had watched online video in the past 30 days (which is actually a pretty low number as compared to data from comScore and others). In the same group, […] Read more »

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TV Watching and Internet Use Complement Each Other; according to a new Nielsen report, the more Internet you use, the more TV you watch; 31 percent of in-home Internet activity takes place while the user watches TV. (emailed release) Time Warner to Raise Cable, DVR Rates; […] Read more »

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McCain’s Special YouTube Takedown Request Denied; the presidential candidate raised the issue of how quickly political videos were yanked from the site, but YouTube rejected the idea of a special legal review process. (CNET) For Your Imagination Gets Financing; company gets a bridge round from OmniReliant […] Read more »

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Hollywood Studios Band Together for “Open Market;” initiative is a set of policy decisions and software and services framework to enable DRM interoperability. (TechCrunch) New Research Looks at Online Video “Super Sharers;” Sharpe Partners reports that 75 percent of super sharers find ways to skip ads, […] Read more »

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We thank the online video gods for Hulu, if for no other reason than the ability to write a Nielsen web video measurement post without the headline “YouTube Still #1.” Sure, YouTube is still in first place in terms of video plays, with more than 5 […] Read more »

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The reports of oldteevee’s deaths may be premature, if new stats from Nieslen are any indication. TV watching is up, with more than 282 million people watching more than 127 hours of television during the month of May. That’s a 1.4 percent increase in audience and […] Read more »

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Watch out, oldteevee! According to new Nielsen data, the next generation of video watchers is spending even more time with online video at home than the current crop of adults do. During the month of April, kids ages 2 to 11 watched an average of 51 […] Read more »

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Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per […] Read more »

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Hulu just broke into the top 10 of all online video sites, according to Nielsen’s April measure. The site, which has only been public for two months, is now seeing more than 63 million streams and 2.4 million users per month, with each user viewing more […] Read more »

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An in-depth look at the debate over web analytics over at Computerworld has concluded that page views are dead (although we track them assiduously at GigaOM), and like heirs squabbling over an inheritance, startups are fighting to define the page view’s successor: engagement. The story mentions […] Read more »

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