One of the keys to monetizing NewNet technologies like real-time feeds and social media will be harnessing the massive amounts of data they create. In recent weeks, there have been a handful of announcements illustrating creative ways of using this data. But most of them have ... Read more at GigaOM Pro »
New data from Nielsen shows that teens are the biggest consumers of video on mobile devices, watching on average more than 7 hours of mobile video a month. That’s four hours more than their parents typically watch and twice as much as the average mobile user. Read more »
The average amount of time U.S. viewers spent watching TV declined by about 14 minutes a month in the second quarter. But don’t worry, TV execs, that’s out of about 140 hours of TV viewed on average, and about 30 seconds less TV per day. Read more »
This week on the Net: Our NewTeeVee Live conference last week was apparently the epicenter for cord cutting activism, South Park allegedly stole music from YouTube and Netflix is possibly out to destroy Hulu. These news and many more adjectives in today’s Vid Biz. Read more »
On the Net today: Nielsen doesn’t believe in cord cutting, Vevo rocks comScore’s charts, YouTube lets you search by topic, and more. Read more »
Although the iPad is still relatively new, early indications are that a majority of users are willing to pay for content — whether it’s apps or games — and that news and music are the two most popular forms of media consumed, with books a close third. Read more »
U.S. teenagers have quadrupled their mobile data usage, according to Nielsen, a sign that the traditional power texters are now ready to become serious mobile Internet users. Teens used 62 megabytes in the second quarter of this year, compared to just 14 MB last year. Read more »
Recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new medium with more traditional media buying will be the ones to get the advertising ... Read more at GigaOM Pro »
The Nielsen Company is working to extend its ratings measurements to online campaigns, giving advertisers the ability to understand how well their cross platform efforts are faring. Nielsen Online Campaign Ratings will provide Nielsen’s first look at online ratings similar to the way it’s tracked TV consumption. Read more »
Ever wondered how shows like Venture Bros can survive on TV? iO9 has the answer, and it may surprise you: The blog has taken an in-depth look at the Nielsen ratings system, including statements from a former Nielsen family member and a look at future trends. Read more »
Today on the Net: A third of young Netflix users substitute the service for pay television, Jeffrey Katzenberg lashes out at 3-D skeptics, Project Canvas incorporates as YouView and Time Warner could lose subscribers in the third quarter. Read more »
Remember how you thought everyone should have a DVR the first time you used one? Well, your dream may almost have come true: Six out of ten TV viewers now use a digital video recorder for time shifting, according to a new survey commissioned by Comcast. Read more »
The average American spends almost a third of their time on the Internet playing games and using social networks, according to a new survey by Nielsen. Social networking sites and services take up the largest chunk of time spent online, accounting for about 23 percent. Read more »
Today on the Net: Apple is moving its iTunes music and movie service into the cloud, about a third of US residents watched the World Cup, according to Nielsen, and TiVo will supply software and services to power a next-generation TV initiative at ONO in Spain. Read more »
Today on the Net: The BBC iPlayer has live streaming video of the World Cup on the iPad, Shaw introduces a TV Everywhere offering with its Broadband VOD Player, and Nielsen is ahead of schedule in rolling out meters to combine TV and Internet measurement. Read more »
About 40 percent of people use TV and the web at the same time each week, and users spend about 4 percent of their TV time surfing the web, according to Nielsen. But chances are, they’re not surfing topics related to what they’re watching on TV. Read more »
U.S. consumers are not racing to replace their pay-TV subscription with online video services, according to research from Nielsen. In fact, it reports just the opposite is happening: the number of households that have signed up for cable and broadband together has grown dramatically. Read more »
Maybe online video viewing isn’t growing as quickly as we thought. In fact, it might be declining, if you believe stats from Nielsen. In its Three Screen Report, Nielsen reports the amount of time people spent watching video online dropped from the end of last year. Read more »
While shows like American Idol, Dancing with the Stars and NCIS top Nielsen ratings week after week, viewers watching TV content online tune into a different type of fare, with Gossip Girl, One Tree Hill and Vampire Diaries topping viewership on video search site SideReel. Read more »
Today on the Net: Nielsen eyes a $1.75 billion IPO; despite big box office hits like Avatar, 3-D proponents Jeffrey Katzenberg and James Cameron foresee slow adoption of home 3-D TV and FLO TV hasn’t been nearly as successful as Qualcomm had hoped, the CEO says. Read more »
Android is the hot smartphone platform currently, and that means the competition has it squarely in its sites. HTC has been the target for Apple and Microsoft, but Android is the definite victim. The Microsoft agreement HTC signed may have a long-term affect on Android. Read more »
Viacom vs. YouTube Is a Microcosm of the Entertainment Industry; even as thousands of artists and labels are embracing the internet, the top management at the big labels are behind laws that could give their companies the power to shut down any tech firm that attempts […] Read more »
Nielsen is further extending its online reach with the acquisition of online video measurement firm GlanceGuide, which it will use to provide advanced analytics for video served over the web. GlanceGuide’s technology is designed to measure viewer engagement, and as such will offer a new metric […] Read more »
Apple’s Jobs Responds To Developer Complaints; In a couple of emails, Jobs said Apple doesn’t want apps to work the same across devices, but wants iPhone/iPad apps to be singular and best used on its own devices. (paidContent) Meanwhile, Adobe CTO Lynch Smacks Back at Apple’s […] Read more »
People are watching more TV than ever and using the Internet more than ever before. So how do they find the time? Mainly by doing both at the same time, according to new research from Nielsen. In its latest Three Screen Report, Nielsen found that 59 […] Read more »
While 99 percent of video is watched on a TV in the U.S., in the third quarter DVR use and online video grew 21.1 percent and 34.9 percent respectively, year-over-year, according to the latest Nielsen A2/M2 Three Screen Report. Americans spent 129 hours and 16 minutes […] Read more »
Nielsen is taking steps to integrate its measurement of TV and online video viewing, telling clients that it will soon install Internet meters into Nielsen homes to come up with cross-platform metrics for what content consumers are viewing. As part of a new initiative called “TVandPC,” […] Read more »
As Lenovo steps back into the mobile business, it’s becoming clear that Android will democratize the hardware for mobile phones allowing the PC makers (both Dell and Acer are using it) to make a compelling handsets and put the hurt on traditional handset makers. Read more »
We’re big fans of the way the Microsoft Xbox LIVE game show 1 vs. 100 blurs the lines between TV and gaming. As the second season of 1 vs. 100 starts today (at 5 p.m. PT! Rush home and get in the mob!), it will have […] Read more »
Questions about the overall user experience could get in the way of mass adoption of TV Everywhere-type services, a panel of TV executives told audiences at today’s Future of Television conference in New York. While panelists agreed that there is a great opportunity for broadcasters and […] Read more »
Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook […] Read more »
Nielsen has been tallying TV ratings for years, but with shows and video offerings proliferating online through various distribution points, what a TV audience actually consists of is shifting. At NewTeeVeeLive today, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on […] Read more »
Over the past three years, the Internet has become a major secondary distribution platform for free-to-air broadcast programming. Whether through network programmers’ own sites, such as ABC.com, or through aggregators like Hulu and TV.com, ad-supported broadcast programming today is generally available online shortly after its initial airing at no cost to the user. However, programming such as ESPN, TNT and the Discovery Channel, which originates on pay-TV platforms (i.e. cable, satellite and telco TV services) has been a different story.
Cable system operators and other multichannel video program distributors (MVPDs) are loathe to see the programming for which they are charging subscribers hefty monthly fees made available “over-the-top” without a subscription. Over time, they fear, consumers would be tempted to drop their expensive cable service if they could access their favorite programs online.
Cable networks, for their part, collect hefty fees from MVPDs for the right to retransmit their programming, from a few cents per subscriber per month, to as much as $3.75 per subscriber per month, for the most popular channels like Disney’s ESPN. In aggregate, cable networks collect about $25 billion per year in “affiliate fees” from MVPDs, about the same amount as they generate collectively from advertising sales.
As a result, much of the original programming on pay-TV networks is not currently available online, and that which is often doesn’t appear until well after its original air date. The popularity of portals like Hulu (not to mention illegal sources of TV content), however, has accustomed consumers to expect access to their favorite shows online, putting pressure on the industry to respond. Network programmers and marketers, meanwhile, are also anxious to extend their programming franchises by tapping the broad, online audience.
TV Everywhere, which aims to make subscription programming available online exclusively to current pay-TV subscribers, represents an effort to square that circle. In this report, we look at the players, potential costs, and emerging opportunities of these efforts. Read more »
After a hot streak all summer long, online video stats are a bit more of a mixed bag for September, according to Nielsen. Though Nielsen’s measure of the number of unique U.S. viewers was up slightly to 139 million, the number of total streams dropped 3 […] Read more »
[qi:109] U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than doubled over the same period. Around 17 […] Read more »
