Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there’s just one problem: Do Facebook users want to be part of a Nielsen family? Read More »
Tech
It won’t be long before most phones will be smartphones, which are outselling feature phones in recent sales, according to new figures from Nielsen. The firm said smartphones made up 55 percent of recent phone acquisitions in May 2011 in the U.S. Read More »
Android has been outselling the iPhone recently but Apple’s iPhone was still the most desired smartphone. Not anymore. According to Nielsen, 31 percent of respondents in March said they want their next smartphone to be an Android device, while 30 percent said they wanted an iPhone. Read More »
Although the iPad is still relatively new, early indications are that a majority of users are willing to pay for content — whether it’s apps or games — and that news and music are the two most popular forms of media consumed, with books a close… Read More »
U.S. teenagers have quadrupled their mobile data usage, according to Nielsen, a sign that the traditional power texters are now ready to become serious mobile Internet users. Teens used 62 megabytes in the second quarter of this year, compared to just 14 MB last year. Read More »
The Nielsen Company is working to extend its ratings measurements to online campaigns, giving advertisers the ability to understand how well their cross platform efforts are faring. Nielsen Online Campaign Ratings will provide Nielsen’s first look at online ratings similar to the way it’s tracked TV… Read More »
The average American spends almost a third of their time on the Internet playing games and using social networks, according to a new survey by Nielsen. Social networking sites and services take up the largest chunk of time spent online, accounting for about 23 percent. Read More »
Mobclix and Nielsen have inked a partnership aimed at providing detailed consumer information for advertisers looking to target their pitches to mobile users. The move will give marketers more confidence as they consider investing in a space where accurate data can be difficult to come by. Read More »
As Lenovo steps back into the mobile business, it’s becoming clear that Android will democratize the hardware for mobile phones allowing the PC makers (both Dell and Acer are using it) to make a compelling handsets and put the hurt on traditional handset makers. Read More »
U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than doubled over the same period. Around 17… Read More »
Though Twitter is used by celebrities like Oprah and Ashton Kutcher, a recent analysis by Nielsen concluded it hasn’t yet caught on with the under-25 set, which it found accounts for just 16 percent of Twitter users. But not everyone agrees with… Read More »
Devices like Amazon’s Kindle e-reader are pioneering a business model that will help carriers grow their subscriptions at the expense of annual average revenue per user, according to a report out today from Nielsen. The audience tracking company also follows wireless subscriptions and, in… Read More »
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