As smartphone ownership skyrockets and flash sales and local offers prove the importance of proximity, it’s clear that this is the era of hyper local mobile. Here we examine forces at play, and how effective are hyper local mobile ads actually are. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read more »
When it comes to the promise of data as the currency of the web, the current state of affairs has privacy advocates and many consumers up in arms. But it doesn’t have to be the one-sided affair it is today, in which companies have all the data and all the rights, and we shouldn’t have to be afraid of who’s doing what with our information. With laws, products, practices and education, data can become a far more valuable currency than cash ever was. Keeping that in mind, this research note examines five issues that must be addressed by policy makers and entrepreneurs so that they can deliver on our data-driven digital future. Companies mentioned in this report include Twitter, Facebook and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks but also our cars, the books we read, the albums we download and even our own health and wellness habits (to name just a few areas). With that in mind, GigaOM Pro has singled out certain areas in the technology industry where we see this shift to constant connectivity taking place most drastically. Read more at GigaOM Pro »
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months. Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they share their experiences through it. While the enormity of options available might seem overwhelming, it presents a rare opportunity for advertisers to communicate directly with the intended audience through sophisticated targeting, to precisely measure the impact of individual campaigns, to positively persuade the consumer to buy, and finally, to achieve the elusive nirvana of tying the purchase back to the advertising campaign in a scientific manner. Mobile advertising presents a unique opportunity to the media ecosystem not only to make traditional media more accountable but also to reinvent interactive advertising in the most fundamental way. Mobile ad networks play the important role of a broker between advertisers and publishers. The ad ecosystem has evolved over the last 12 months. In this report we will take a look at the value chain, the evolution and the players, and discuss some emerging themes in this segment. Read more »
