As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read More »
Tech
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months. Read More »
Nexage, a mobile advertising startup whose clients include Digg and CBS Sports, said today it’s raised $4 million in Series A funding from GrandBanks Capital and BlackBerry Partners Fund as the rush to claim a stake in the mobile advertising space continues. Mobile… Read More »
