In 2008, Hulu brought in $25 million. In 2009, the company had sales of  $108 million. By the end of 2010, the company hopes to hit revenues of $240 million. In this video conversation, recorded at our NewTeeVee Live event, Kilar says he has good visibility into the next season and is confident about the future. Of course, that prompted a question about a possible initial public offering. Kilar dodged that question, and refused to comment.

When it comes to devices, I asked Kilar what the company’s strategy is around devices. He said he, “wants to be in every Internet connected device” but in order for that to happen, he wants to make sure that not only his customers, but also content owners, are happy with the arrangement.

Hulu Plus gets you to the living room via Internet-connected televisions and other such devices, he said. “We are ahead of plan on HuluPlus,” Kilar said. The number of subscriptions is ahead of where his team thought they would be, he added.

When I asked him why I have to watch ads when I pay for subscription for HuluPlus, Kilar pointed out that there is nothing preventing them from offering an ad-free HuluPlus, but the costs would be super-high. The end customers told Hulu to find a happy balance. I guess $7.99 is the magic number, and it’s the number that allows Hulu to compete with their long-term nemesis Netflix, which currently charges $8.99 a month for access to one DVD a month and online streaming.

Anyway, watch the video.

Related content on GigaOM Pro: (subscription required)

• Three Reasons Over-The-Top TV Apps Will Beat Big-Cable
• Apple’s Path to the Living Room
• The Future of TV Can Bet on “Apps Everywhere”

Here’s just some of the coverage that we got for NewTeeVee Live. If we missed something, let us know!

Hulu more than doubles its revenue (Broadband TV News)

Hulu CEO Talks about Its Annoying Ads (PC World)

Hulu revenue doubles to $240 million (CNNMoney.com)

Hulu releases financial data (USA Today)

Summary Box: Hulu to Double Annual Sales to $240M (ABC News)

Hulu update: 260 million shows in October, $240 million in 2010 (Seattle Times)

Hulu on track to generate $240 million in revenue this year (Los Angeles Times)

Hulu’s CEO says revenue to more than double this year (Reuters)

Hulu hits 30 million users, $240 million in revenue (Electronista)

Hulu’s New Economics: $240 Million In 2010 Revenue (AdAge)

Hulu CEO Jason Kilar on the Future of TV Advertising Online (UberGizmo)

Hulu to Double Online Ad Revenue (MediaWeek)

Hulu Projects $240 Million In Revenue In 2010 (TechCrunch)

Hulu Revenue to Hit $240 Million in 2010; Up From $108M in ’09 (Digital Media Wire)

Hulu To Double Its Revenue To $240 Million This Year (Mediaite)

Hulu CEO Jason Kilar Boasts of $240 Million Revenues, 30 Million Subscribers (Fast Company)

Hulu Expects $240M In Revenues In 2010 (SoCal Tech)

Hulu and the Future of TV (Streaming Media)

Hulu Makes Good, But What About Others? (Zatz Not Funny!)

Hulu CEO Jason Kilar Eyes More Than $240M in Revenue for 2010 (The Hollywood Reporter)

Hulu’s Kilar: We’re Going to Make You Love Ads (Fast Company)

Hulu Boasts $240 Million in Revenues as Hulu Plus for PS3 Launches (Black Web 2.0)

Hulu more than doubles revenues this year (FT TechBlog)

Hulu: 2010 Ad Rev To Top $240 Mil (MediaPost)

Hulu CEO Claims $240 Million 2010 Revenue (Maximum PC)

Summary Box: Hulu to double revenue to more than $240 million this year, mostly from ad sales (Associated Press)

Hulu to double revenue to $240M-plus this year (Associated Press)

Twitter’s Robin Sloan on TV at NewTeeVee Live (WebNewser)

There Are 90 Million Tweets Per Day, And A Lot Are TV Related (TechCrunch)

Twitter: Please Tweet While You Watch TV (PC World)

Twitter: Watch TV and Tweet simultaneously! (TellyCafe)

Twitter Drives Crowds Back to Must-See, Live, Appointment TV (Fast Company)

Twitter Getting 90 Million Tweets Per Day – TV Users Love It (Connected Internet)

Twitter and the Future of TV (Mashable)

Twitter: Please Tweet While You Watch TV (PC World)

Google TV: We’re Not Replacing Cable (Fast Company)

Google says GTV won’t replace networks, FOX blocks GTV anyway (Androinica)

Google TV product lead Rishi Chandra on stage at NewTeeVee Live 2010 (GTVHub)

Google Sucks Up To Broadcasters Blocking GoogleTV (DSL Reports)

Google tries calming fears of jittery TV networks (Ars Technica)

Google TV Product Lead: “We’re Not Trying To Replace Cable” (TechCrunch)

Google TV exec downplays threat to networks (Electronista)

Google To TV Industry: ‘Yes, Yes, Cord Cutting Is A Myth; Google TV Is Nothing To Fear’ (TechDirt)

Even Merton Hasn’t Been On Chatroulette In Months (TechCrunch)

Adaptive Path on Streaming Video: 5 Basic Viewer Needs (Uber Gizmo)

NBA Mobile Moves to a Freemium Strategy (Fast Company)

BitTorrent Inventor Bram Cohen On BitTorrent’s Future (TorrentFreak)

“The proliferation of connected cameras sets the stage for people to broadcast,” said John Ham, the CEO and co-founder of UStream, which has seen 549 percent year over year growth in terms of viewing time. “On the other side of that,” he added, “you have people watching, enabled by connected screens and broadband and things like that.”

Justin.tv chief executive Michael Seibel agreed that being able to capture video with mobile devices on the fly is key. Simply put, he said, “It’s hard to produce interesting content in front of your computer.” But at small high school games, business conferences and other events, “the content is out there,” commented Max Haot, CEO of LiveStream, “and all these viewers want to connect with these events.”

Ultimately, said Joshua Siegel, YouTube’s product lead for live streaming, YouTube would like to take live video content creation and streaming to the masses. But he said the company wants to start with content partners and events before scaling up to “address the full user segment.” The infrastructure takes time to build, he explained, and YouTube wants to “go out with an offering that’s great for broadcasters and users, while respecting the rights of copyright owners.” For a company of Google’s size, he said, “that’s a very serious technology issue.” But he closed on a bright note: Referring to live streaming, he said, “We think that there’s phenomenal potential and we’re definitely going to be investing in it in 2011.”

One example of a successful Twitter campaign has been around the television show Glee! Tankersley said the characters all have their own Twitter feeds, which the writers populate and which “are damn funny.” The actors themselves have their own Twitter feeds, too, which can sometimes be even more popular than the character feeds, said Tankersley. Though, he admitted that letting a young staff tweet at will sometimes made the network nervous.

Celebrities have embraced Twitter over the past year with various success, from Demi Moore’s tweeted bikini shots to Lindsey Lohan’s personal ranting tweets. But with a little coordination, and a dose of a network that gets new media content, the coordinated celebrity tweet can go a long way to building a better brand.

BitTorrent is about sending around large, previously created files, said Cohen. “Live streaming is about watching content as quickly as possible after it’s created.” He said he’s “shooting for around 5 second latency from when the content goes out to when it’s actually displayed on people’s machines.

Asked by NewTeeVee’s Janko Roettger’s just whose problems BitTorrent is trying to solve with its live streaming product, Cohen noted that companies like UStream and Justin.tv “spend a lot of money on bandwidth,” and P2P could offer a more affordable alternative. “Even if you do have the money,” Cohen added, “it’s a real problem from an engineering standpoint to set up a real live solution. I have some very unorthodox techniques that I’ve come up with in order to take the latencies down.” Plus he said, from the perspective of system administrators, “It’s much easier to use my P2P solution than a hosted solution.”

Use cases for BitTorrent’s P2P live streaming solution, according to Cohen, include sports and news events, webinars, and programming that lets people “follow what celebrities are doing in close to real time. There’s also demand for a better solution to stream “sports-like events, like Quake tournaments,” he said, referring to the video game series.

At this point, said Cohen, the bulk of BitTorrent’s revenue comes from “direct consumer relationships, and a small proportion comes from licensing.” Going forward, he added, the company plans to “put a lot more emphasis” and “bring a lot more value to consumer electronics manufacturers.”

Hundreds of the YouTube partners contributing to that 35 hours a minute of video are now making six-figure annual incomes, Walk said, and YouTube is working to create more lightweight editing tools for users (presumably along the lines of the current YouTube editor).

The glut of content now being loaded onto YouTube means that the YouTube team, according to Walk, is focused on the question of discover, in an effort to create “sessions” for users as opposed to the viewing of single streams.

To that end comes the launch of YouTube Topics, a machine-oriented tagging system for YouTube videos that take user data from videos as well as other meta-data to create a broader picture of related content, as well as allowing users to filter search results with specific options.

And the aim is to have the YouTube audience engaging with that content across their computers as well as other devices. Walk said that there are currently 150 million mobile playbacks, and that YouTube Leanback is helping them move onto the television — or any large screen.

“People talk about TV Everywhere, but I think of it as content everywhere,” Walk said. “People want to connect with content they care about, and they want it on every screen.”

Herigstad, who is the creative force at new media marketing company Schematic, focuses on three aspects in his daily work: layers, spaces, and channels. Sounds like jargon?

It is, partly, but Schematic has made interactive branding experiences for everyone from Google to Comcast to Coca-Cola to NBC. And don’t forget, Herigstad says, at the end of the day the audience feels like it owns the screen and the branding experience. Don’t ever forget that. Check out his comments below:

Merholz called for minimal input and maximal output for consumers. “Pandora is an inspiration,” he said, “because of the ability to put in one thing and get this stream.” Another model to keep in mind? Old-school television sets. “When we were all kids, you turned on the TV and it just worked,” commented Merholz. “About the only hassle was moving the rabbit ears to get reception.”

Real simplicity occurs on at least two levels, according to Merholz: technical and experiential. “You can have something that’s simple, but has a lot of friction,” he said. Examples of technical friction include poor battery life and unreliable wireless connectivity, while experiential friction can involve finding stuff to watch, interstitial advertising or pay-per-item. If a service requires consumers to make a decision to buy “every time they want to watch an episode, I don’t think that’s a long-term winner,” he said. Later he commented that “Netflix has recognized the power of ‘frictionlessness,’” and “Cable isn’t going anywhere because it has the least friction of all these video experiences.”

The motivations for engaging with particular media at a particular time, meanwhile, are not simple. Predictable, perhaps, but more nuanced than black-and-white desires to be either informed or entertained. “People engage with media to change modes,” he said. They may want to be informed, kill time, be productive, focused, bond with others, or relaxed. “People have these predictable rhythms,” said Merholz, telling the NewTeeVee Live audience that “TV programmers are smarter than you. They understand that people want something different at different times of day.” With Netflix, TiVo, Apple TV and other services, he said, “all I have are lists.”

That’s just one example where simplicity helps. Another is the remote. He said that all apps can be accessed via the regular TV remote, which is familiar to consumers. For more advanced users, Samsung released an app for Android handsets and iPhones that allows for more granular control of apps on the television screen. What began as a simple ticker in 2008 streaming news and weather content via an RSS feed from USA Today, has now become a full-fledged app market with games, Facebook and web video apps that users love.

Manuel says that so far the killer apps on the television have been video like Netflix or Hulu Plus and sports content, but also Pandora. As for attracting developers to create the next killer app, the strategy is supporting web languages like Java and HTML5 so developers don’t have to spend much time adapting their apps for the television. Samsung also recently launched an app contest to prime the pump with winners showing off their apps at the Consumer Electronics Show in January. However Manuel acknowledged that today the same big players on the web and in pay TV are the same big players when it comes to apps on televisions, while noting that there are opportunities to create ticker-style apps for sharing a person’s social feeds without taking over the entire screen and other social TV applications. Just remember, keep it simple.

The key, he said, will be a layer of management software in the cloud that will support any network, device, application or location. By tying this all together with access to social networks and advertising, both users and the various players involved can benefit. “It’s not a conflict between walled gardens and non-walled gardens, it’s which company can leverage the ecosystem to do interesting things for the consumer to make their lives better,” he said.

Though he didn’t cite it by name, Snow seems to be pointing to Motorola Medios, a software suite that is aimed at managing media across multiple screens and deploying new TV services. Snow cited Motorola research that found that consumers want a constant experience between devices and they demand connectivity with the community at all times. And people want companion services that can augment their viewing experience. He said companies can put it together will reap the rewards.