Research from McKinsey seems to suggest that print-based media still commands a large proportion of time spent by consumers of news — but that is just part of the larger picture media companies have to understand. Read more at paidContent »
We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly? Read more at paidContent »
Twitter says it doesn’t have any interest in hiring reporters or performing other journalistic functions — but regardless of whether it does so, it is still a powerful media entity and one that grows stronger by the day. Read more at paidContent »
There are plenty of reasons for pessimism about the state of the media and journalism, including repeated layoffs, bankruptcies and so on. But there are also many reasons to be optimistic about the current environment. Read more at paidContent »
A trade group says that newspapers like the New York Times have seen large increases in circulation, but that’s partly because they are allowed to count their readers multiple times. The industry needs to do better. Read more at paidContent »
Although many other U.S. newspapers have shrunk, the Philadelphia Inquirer has suffered more than most. Will Steacy, whose father was laid off from the paper in 2011, has put together a photo essay showing its decline. Read more at paidContent »
At our paidContent Live conference in New York, we heard about the disruption in publishing, journalism and advertising from speakers such as Alan Rusbridger of The Guardian, Jon Steinberg of BuzzFeed and blogger Andrew Sullivan. Read more at paidContent »
A new survey from the Newspaper Association of America and Nielsen finds that newspaper readers are highly engaged. But they have to do more on mobile, particularly as ad revenue plunges. Read more at paidContent »
Newspapers and other media entities have gotten used to thinking of themselves as the most important part of the equation — but why not focus on helping individual brands engage with their audiences and then share in the revenue? Read more at paidContent »
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Read more at paidContent »
Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving — but how do they help bring in new readers? And what happens if they don’t? Read more at paidContent »
Digital First Media chief executive officer John Paton says that paywalls aren’t the answer for newspapers, and that print is eventually going to go away — which is why the company needs to take more risks. Read more at paidContent »
Newspapers have been a blend of the serious and the entertaining for decades — why is it so surprising that a site like BuzzFeed could broaden its appeal into more serious topics as well as funny cat photos? Read more at paidContent »
Smaller and mid-size newspapers have been the early adopters when it comes to paywalls. But now, more of the big papers are starting to flip the switch too. Read more at paidContent »
I may disagree with them about the benefits of a hard paywall, or the wisdom of cutting 90 percent of the newspaper’s blogs, but at least the owners of the Orange County Register are putting their money where their mouths are. Read more at paidContent »
It’s a risky bet, but the new owners of the Orange County Register — two entrepreneurs with no background in traditional media — are pouring money and resources into the newspaper, and not just online but in print as well. Read more at paidContent »
Some of the larger traditional brands in journalism will probably wind up prospering in the new digital era, and some hyper-local ones will as well — but what happens to the players in the middle? Their future remains uncertain. Read more at paidContent »
How can media companies and publishers monetize their content when advertising continues to decline and paywalls are not filling the gap? This is one of the major themes we’re going to explore at paidContent Live on April 17 in New York. Read more at paidContent »
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but there are a few bright spots as well. Read more at paidContent »
Facebook founder Mark Zuckerberg says that the social network is trying to create “the best personalized newspaper” with its news feed. But we all know what has happened to newspapers — can Facebook somehow avoid suffering the same fate? Read more at paidContent »
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same. Read more at paidContent »
Google is trying to paint a new German law regulating news excerpts as a victory, just as it did with the deals it cut with France and Belgium . But it feels like Google is losing more than it is winning. Read more at paidContent »
Marco Arment softened the paywall around his iPad-only magazine because his content was not benefiting from the social-sharing effect that the web enables — a microcosm of the dilemma that many other publishers are also facing. Read more at paidContent »
Twitter’s new advertising API is just part of an ongoing seismic shift in the way advertising works online, where algorithms and self-serve networks are taking over from traditional ad buying and further destabilizing the media industry. Read more at paidContent »
The Obama administration has shown what is possible when a government becomes a media entity in its own right. But is that good or bad for a free press and for society in general? Read more at paidContent »
The head of the research lab at the New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content that is trending on Twitter. Read more at paidContent »
One thing that Tesla’s’ battle with the New York Times has reinforced is how the balance of power has shifted in media now that everyone — companies included — has the ability to publish their side of a story. Read more at paidContent »
Dutch newspaper publisher Jan-Jaap Heij talks about why he decided to launch a mobile app that allows readers to subscribe to individual writers for a monthly fee, and how personal brands are the future of journalism. Read more at paidContent »
Most of the startups and networks focused on hyperlocal or community news and information try to be as open as possible, but Nextdoor is taking the exact opposite approach and making the barrier to entry for users as high as it can. Read more »
Although many traditional media outlets and journalists see reader comments as having little or no value, publishers like Gawker and The Verge see them as a potential source of revenue — and even potential hires. Read more at paidContent »
Research by the Pew Center has turned up several examples of newspapers that seem to have reversed the declining revenue most of the industry is suffering from, although the methods they have chosen to do this are very different. Read more at paidContent »
Hundreds of traditional publishers have erected paywalls around their content, but there is much to be gained by focusing monetization on individuals rather than an entire newspaper. Here are a few suggestions on how publishers could do this. Read more at paidContent »
John Paton, the CEO of the Digital First Media chain, says that he doesn’t believe paywalls or subscription models are the solution to the industry’s problems, but he is experimenting with them anyway. Read more at paidContent »
Special newspaper sections on topics like retirement or investment offer the chance for deep audience engagement — and major advertising opportunities. Can the Wall Street Journal replicate this experience online? Read more at paidContent »
While Google may see its payments to French publishers as a smart move for its own short-term purposes, the deal is still being seen by many as a payment for links, and that could set a dangerous precedent. Read more »
Hammered by declining print advertising revenue in much the same way newspapers have been, Time Inc. announced that it is laying off about 500 of its staff. But are the cuts the end, or just the beginning? Read more at paidContent »
Truth Teller is a prototype launched by the Washington Post — with funding from the Knight Foundation — that is designed to fact-check political speeches in real time. But can it do this? And will anyone care? Read more at paidContent »
Journalism professor C.W. Anderson argues in a new book about the decline of traditional media outlets in Philadelphia that one of the main stumbling blocks in adapting to a digital future has been traditional journalistic culture. Read more at paidContent »
The Financial Times is hoping that at least 35 staff members will accept buyouts as it attempts to prepare for a digital-first future. That future includes hiring 10 new digital employees and being choosier about stories, editor Lionel Barber wrote Monday in an email to employees. Read more at paidContent »
Paywalls are being erected at hundreds of newspapers around the world, but Guardian Media CEO Andrew Miller says his newspaper is still opposed to a subscription wall because it wants to expand its readership as much as possible. Read more at paidContent »
