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Do limited time try-before-buying offers work for tech vendors? That’s the question Totango addressed in new research that shows that companies can boost their conversion rate simply by paying attention to the people who sign up and — shocker — communicating with them. Read more »

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Devops is an industry buzzword that arose to describe the collaboration of development and operations teams. Continuous delivery is the automated implementation of the build, deploy, test, and release processes. As more teams embrace these ideas, more platforms and services will move toward a self-service model. Read more at GigaOM Pro »

Boundary CEO Gary Read

What if you could know everything about your network? And instead of getting snapshots you could see the path of every packet and run analytics on that stream of data in real time? It’s the difference between watching a cartoon and viewing a flip book. Read more »

Newvem team

Newvem, the Israeli startup that’s making a name for itself analyzing Amazon Web Services usage for potential customers, netted $4 million in Series A funding led by Greylock Partners. Index Ventures and Eric Schmidt’s Innovation Endeavors are also participating. Read more »

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Web companies like Google and Facebook invest incredible resources in making sure they know everything about their infrastructures and how server-level issues are affecting the applications that comprise their lifeblood. The rest of the business world is now catching on. Read more »

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Continuing a yearlong trend, the fourth quarter in big IT was all about big data, and Hadoop in particular. Still, many are beginning to recognize the software framework’s shortcomings, which is why this quarter also saw more attention for startups claiming easy analytics and real-time processing. Elsewhere in infrastructure, SaaS startups made out well and valuations for these companies are getting higher, and naturally there was news from the AWS camp. This quarterly wrap-up examines these events and more, including the quarter’s dark spot, the hike in prices in the hard-drive manufacturing space due to the floods in Thailand. Companies mentioned in this report include Calxeda, Heroku, Rackspace, Salesforce.com and Tier3. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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New Relic, the cloud-based startup that has become synonymous with the term “lean startup,” has raised a $15 million expansion round. It actually closed a $10 million round in October 2010 and has now raised $35 million in total, the venture funding belies New Relic’s success. Read more »

server-monitoring

SaaS startup New Relic made its name monitoring application performance, but it has added server monitoring to the mix to make the service more functional. It’s actually a natural fit, though, as server issues can have a big impact on how an application is running. Read more »

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Big data and Platform-as-a-Service offerings highlighted the second quarter, suggesting that we can expect to see a shift in enterprise IT practices around application development and analytics very soon. On the PaaS front, we saw new projects like DotCloud and Cloud Foundry gain incredible momentum in just a few short months. The big-data activity ranged from major new Hadoop vendors to heavy investment in flash storage that will speed the serving of data to processing engines. In other areas, we saw an uptick in cloud-computing plans from large vendors, OpenStack continued to mature and pick up both contributors and users, and Facebook caught our eye by launching an open-source project around the designs for its specialized servers and data centers. Additional companies mentioned in this report include VMware, Salesforce.com, IBM, Heroku and Calxeda. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Startup founders and company leaders are the ones who define its culture. By being open and transparent, they build a company with a healthy and a positive outlook. On the flip side, culture of fear and hiding erodes trust and proves to be counterproductive. Read more »

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In five short years, cloud computing has gone from being a quaint technology to a major catchphrase. Amazon and others are now moving at Internet speed, trying to offer better security, faster networking, more compliance and a host of other products that are attempting to meet the demands of startups, consumers and enterprises alike. On GigaOM’s Structure channel, we cover the gear and software that comprises the cloud, the services and the people who are changing the industry. Now for the first time, we’ve decided to condense that knowledge into the Structure 50, a list of the 50 companies that are influencing how the cloud and infrastructure evolves. All of these players, big or small, have people, technology or strategies that will help shape the way the cloud market is developing and where it will eventually end up. Companies mentioned in this report include Amazon, Rackspace, Cloudera, China Telecom and SeaMicro. For a full list of companies, and to see the Structure 50 as one full report, sign up for a free trial. Read more at GigaOM Pro »

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Software-as-a-Service startup New Relic has added a new, and free, capability to its application-performance management product that lets customers monitor their users’ experiences in real time. The bigger picture is how New Relic continues to show the way to do SaaS in a cloud-computing world. Read more »

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Some might call this past quarter in the infrastructure space transformative. The rise of ARM-based processing suggests the days of x86 dominance might be coming to an end, while the Amazon Web Services-WikiLeaks controversy cast new light on the legal aspects of cloud computing. Big data got bigger, meanwhile, as the Hadoop ecosystem expanded, and amid all these cutting-edge technologies, two archaic topics — Novell and Java — proved they aren’t going anywhere soon. Companies mentioned in this report include Intel, AMD, Amazon Web Services, IBM, Yahoo, Appistry, VMware, Joyent and Microsoft. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

self-service

Thanks to SaaS, the marketplace for business software in many ways reflects the way consumers have acquired web-based goods and services for years. The expectation is that by making the technology easy to acquire, early customers will use it and influence broader adoption in their organizations. Read more »

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In the last decade, the web has brought us countless technologies which enable consumers to get things done simply and without fuss.  So why, at a typical large company, are the applications so bloated and complex? Bring on simplified software and deployment: the consumerization of IT. Read more »

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More and more, open source search looks to be a viable alternative for organizing unstructured data in the enterprise. The open source community believes it has advantages in scalability, flexibility and speed over enterprise-specific behemoths like Autonomy and Microsoft. But more importantly the functionality, cost structure ... Read more at GigaOM Pro »

SaaS startup New Relic has received an additional $10 million in funding for its application performance management offering that targets both data centers and the cloud. That brings its total to $20 million, which the company says is far more than it needs to be profitable. Read more »

As Ruby on Rails rose to prominence in the last few years, the platform has faced derision from some programmers over its inability to scale for enterprise applications. Ruby on Rails might be good for making interactive web pages, but it was no C or Java. […] Read more »