Tech — GigaOM

Tech

“This is the position you want to be in … you like being down 4 points at the end of the game and you gotta to score a touchdown to win. If your down 3 points you might settle for a field goal [so] you’re not… Read More »

8 Deadly Promotion Pitfalls, Part 1.

I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well,… Read More »

 
 
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