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Phorm Pops Up Again, This Time in Brazil

Phorm, the controversial startup that delivers targeted ads based on a person’s web surfing, has signed deals with five Internet Service Providers in Brazil. Almost two years after the controversy around such services erupted, are Internet users ready to give up more of their privacy? Read More »

NebuAd Technology Resurrected As InsightReady

Yesterday we reported that targeted ad firm NebuAd bit the dust, but it appears that its Insight technology platform has risen again in the UK as part of a company called InsightReady. Folks from a publication called Clickz called the phone number for … Read More »

 
 

NebuAd Bites the Dust

NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted … Read More »

Did Phorm Help Draft Privacy Rules In the UK?

Talk about the fox guarding the hen house. Britain’s Home Office is accused of collusion with former spyware vendor Phorm after emails surfaced showing the department seeking Phorm’s approval for the UK’s targeted advertising rules, the BBC reported this morning. That revelation came just one day … Read More »

DPI Doesn't Kill The Open Internet, Carriers Do

The Free Press issued a report today that blames deep packet inspection technology for “The End of the Internet,” arguing that Internet service providers’ use of equipment that can inspect individual packets of data should raise concerns for both users and lawmakers. The report: “Deep Packet … Read More »

Shakeup at Phorm Continues, Executives Leave

Hugo Drayton, chief executive officer of the UK region for Phorm, a controversial behavioral targeting-based advertising system aimed at the telecoms, has left the company. Lynne Millar, Phorm’s chief financial officer, has also resigned. Earlier this month some, company executives and board members left Phorm … Read More »

AT&T Controls the Future of Privacy — Seriously

I’ve spent the past few days pretty immersed in the SC 08 conference here in Austin, Texas, but I’m still embarrassed that I missed the formation of a new lobbying organization think tank called The Future of Privacy that’s being funded by AT&T. The group … Read More »

Orange Rejects Phorm But Hears The Siren Song of Ads

The Financial Times is reporting that UK ISP Orange will not use an advertising product from Phorm because of concerns about user privacy. This would make Orange the odd man out in the country. BT, Virgin Media and TalkTalk are all still on board … Read More »

Free Press Asks FCC for Broadband Bill of Rights

The Free Press on Friday filed a petition with the Federal Communication Commission asking the agency to create rules that would force Internet Service Providers to detail how they manage and route traffic, and what actual speeds are on their networks. Read More »

Verizon Says Shame Will Keep Your Web Data Private

Today on the Verizon Policy blog Link Hoewing writes about the results of an academic research paper that looks at the effectiveness of “shaming” corporations into behaving properly. The research examines how companies respond to social pressure related to environmental causes, and shows that … Read More »

ISPs Tell Congress They Don't Need Privacy Laws

Earlier today the second of two governmental hearings related to online privacy got underway. This particular hearing focused on deep packet inspection and how Internet service providers want to mine your data. The hearing kicked off with new data from Consumer Reports that said … Read More »

While NebuAd Retreats, Phorm and BT Plow Ahead

As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with its deep-packet inspection technology. But its UK rival, Phorm, apparently wants investors to believe it’s still in the … Read More »

More Must Reads

After layoffs last month and an Associated Press article today pointed out that NebuAd has little or no future based on its business model of using deep packet inspection technology to insert advertising into a consumer’s web site based on their surfing habits, the … Read More »

Last year, advertisers spent $21.2 billion advertising online, according to data from eMarketer, which expects that figure to grow to $40.5 billion in 2011. But as consumers spend more of their time in front of computers and mobile devices, advertisers are trying to make those ads … Read More »

For any of us who recognize that personal privacy on the web is an illusion, the response to a Congressional inquiry asking how various ISPs and online portals target advertising and collect data will come as no surprise. Aside from the use of deep-packet inspection … Read More »

Sometimes if you combine consumer outrage and an election year strange things happen. That seems to be the case when it comes to NebuAd, which is using controversial technology to inject ads into webpages by tapping into people’s click streams. The company today announced that … Read More »

Today saw the first of at least two Congressional hearings concerning managing privacy on the web in relation to online advertising. The hearing today involved executives from Google, Facebook, Microsoft and startup NebuAd as well as the Federal Trade Commission and two public policy groups. … Read More »

Charter Communications this morning backed off plans to deploy an advertising system that had stirred privacy fears about the way user data was intercepted and anger over an inability to truly opt out of the program. The cable provider said back in May that it … Read More »

Two non-profit organizations, Free Press and Public Knowledge, have ridden down the data trail of ad insertion technology provided by NebuAd and declared that it violates “several fundamental expectations of Internet privacy, security and standards-based interoperability.” In a report published today, the two … Read More »

The uproar over Charter Communications testing out a deep-packet inspection system to deliver advertising to its customers is far quieter than the one that erupted over similar plans by British ISPs, but it, too, has led to government questions about privacy and what rights a web … Read More »

OK, so it’s no secret that a desire for free services on the part of consumers coupled with the desire of service providers to make a buck has spawned ever more intrusive ad models (Hello, Beacon!) But while hyper-targeted ads and behavioral advertising … Read More »

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