The purpose of the on-screen guide has shifted. By connecting the guide to content-recommendation engines and advertising platforms, service providers and connected-TV device manufacturers are using the EPG as an access point for understanding consumers and reaching out to them to own the living room. Read more at GigaOM Pro »
The future of TV may not be about apps, second screens and over-the-top at all but about new types of screens that fill entire walls and work together in a modular fashion. And the TV of the future may be a bit like your dog. Read more »
Cable provider Cox Communications is rolling out a new program guide that will improve search and discovery of broadcast and on-demand TV content. The new Trio program guide, which will be released as part of Cox’s Plus Package, will be available on Cisco tru2way set-top boxes […] Read more »
Interactive advertising startup BlackArrow has secured a $20 million Series C Round of financing, led by new strategic investor NDS. The investment also underlines a new strategic alliance between the companies, which will attempt to extend BlackArrow’s interactive capabilities to new markets. In addition to NDS, […] Read more »
TV networks and advertisers alike have long been looking for ways to make ads more relevant to consumers prone to skipping, or simply ignoring advertising. This quest has become even more urgent with the advent of new advertising opportunities online that are increasingly rivaling the 30-second […] Read more »
iPad Puts Focus on Apple’s Flash Feud; Apple and Adobe, which used to be cozy partners, have become increasingly estranged since the computer maker unveiled its iPad tablet late last month. (Wall Street Journal) Electus Hires Starcom Entertainment Vet Caraccioli-Davis; entertainment marketing specialist Laura Caraccioli-Davis is […] Read more »
Finding what you want to watch on TV is going to be a big problem in the coming years as more video choices crowd into your living room. As a result, recommendations will play an increasingly important role in our video discovery. To that end, NDS, […] Read more »
