Last year’s free-to-view March Madness on Demand was wildly popular for CBS and Turner. This year, the tournament games will be under a paywall, in a sort of TV Everywhere model. Read more »
We usually think of social TV when a show hits the air and viewers start tweeting about it and sharing moments on Facebook. But to leverage social media for TV promotion, networks need to think about how the campaign will fit in to the content itself. Read more »
