Former executives from the NBA and the NFL say that teams and leagues should encourage players to use Twitter — even if some foreseeable headaches occur. The marketing benefits are worth it and the number of gaffes may subside as players get used to the medium. Read more »
If you look at the NBA Finals viewership by comparing TV and digital, the temptation might be a shrug. But in the context of a live event airing during prime time, it’s not shabby — and it shows why ESPN is looking to video and mobile for growth. Read more at paidContent »
Millions of subscribers pay yearly to stream baseball or basketball games to their web browser or mobile devices. But for leagues like the WNBA, getting into the streaming game is more about using online video to increase awareness and fan loyalty. Read more »
The NBA’s effort to increase the amount of video available to fans in the latest season, with the league reporting more website visitors and video streams watched over the course of the 2010/2011 season and postseason than ever before. Read more »
While the availability of sports will open up a whole new potential audience for the device, the more important addition is Apple TV’s ability to now stream live video, which could enable it to strike deals with content providers to stream linear TV channels. Read more »
With an update to the Apple TV set-top box, sports fans can now stream live baseball and basketball games on the device. For sports fans like me, that gives us another way to track our favorite teams without having to pay for a cable subscription. Read more »
Apple TV got a software update today, too, alongside iOS 4.3. Apple TV 4.3 introduces expanded AirPlay support, but also two new tricks that should have sports fans very eager to get their hands on the streaming device: MLB.tv and NBA League Pass access. Read more »
The biggest question we get from potential cord cutters is how to watch live sports without paying for cable. This week we talk about all of the ways sports fans can watch live MLB, NBA and NHL games online and on Internet-connected TVs and other devices. Read more »
Want to cut the cord, but you’re an avid sports fan that can’t bear to be without ESPN and live sports content? Well have no fear: most games from the major sports leagues can be watched live online, if you’re willing to pay for them. Read more »
After branching out to mobile and online, the NBA is coming full circle to the TV set, focusing on TV app distribution. Bryan Perez of NBA Digital said the league plans to be on the top five TV manufacturers by the end of the season. Read more »
The television business is on the cusp of the biggest technological upheaval since the introduction of cable TV. The addition of Internet connectivity to living room devices will enable new functionality around programming services, program discovery, social networking, ad targeting and measurement — aspects of the TV viewing experience that have remained largely unchanged for decades. These trends have the potential to become the foundation for new economic models around how viewers pay for video service and how program creation is financed. In this report, we examine the leading contenders’ strategic positioning, relative strengths and weaknesses, and provide the early line on their odds of success. Companies mentioned include Google, Apple, Boxee, Roku, Vudu, Samsung, Microsoft and Sony. To see a full list of companies and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Tuesday’s NBA season opener posted not only wins by the Boston Celtics and the LA Lakers, but a triple-digit increase in video streams. NBA.com delivered 12.1 million video streams, while also announcing their multiplatform package for watching this season’s action on TV, broadband and mobile. Read more »
Data provided by ScanScout from April indicates that when a state’s home team gets into the playoffs, sports video viewing there will spike. And while this year’s Streamy Awards were general considered a disaster, they were a much-watched disaster. Read more »
Sports fans with a Roku player will now be able to follow two professional sports leagues live, with the availability of MLB and NBA content streaming through the broadband set-top box. Channels for both leagues can be added to users’ Roku players, which will allow fans […] Read more »
A Trickle of Live Streams on NBC Web Site for Olympics; NBC’s Web site is live-streaming fewer sports than it did in Beijing, marking a step backward in online access to marquee events. (NY Times) UK Online Video Service SeeSaw Goes Live; the service goes live […] Read more »
