For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »
Vevo’s newest offering may seem a big of a throwback: The on-demand music video platform launched a curated live stream that looks and feels like MTV – but is all about devices. Read more at paidContent »
As Twitter continues to expand its control over the content that runs through its network, even as it forms partnerships with large TV networks like NBC, media entities of all kinds are going to have to ask whether their reliance on the service is wise. Read more »
Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
MTV wants to embrace indie bands in a big way, launching 1 million artist pages later this summer. But how is the network going to make sure artists actually sign up? Tie-ins with its on-air programming and e-commerce opportunities could be key. Read more »
Berlin’s Tape.tv has teamed up with Spotify to help fill the void left by the old, music-oriented MTV. But underneath the hood, its approach could be another interesting example of how onerous music rights in Germany have sparked a different kind of music startup. Read more »
Believe it or not, MTV actually does still care about music: its Music Meter mobile application has shed the beta tag with its 2.0 release,… Read more at paidContent »
Amazon (NSDQ: AMZN) is expanding its Prime Instant Video library in a deal with Viacom (NYSE: VIA), bringing the total number of streaming v… Read more at paidContent »
Amazon continues to add content to its Amazon Prime Instant Videos service. It announced a deal with Viacom that will bring the number of titles available to more that 15,000, or three times the amount of content it launched the service with. Read more »
New entrants are pushing alternative business models in the music industry. Though this evolution will take time, the overall industry should return to growth within the five-year forecast horizon, as digital music spending, driven by subscriptions, will average double-digit yearly growth to total $4.1 billion in 2015. Read more at GigaOM Pro »
From SOPA to Microsoft’s expanded Xbox live platform to cloud-based content storage from Apple and Google, the fourth quarter in consumer electronics and media was all about the continued battle for digital living room dominance. Read more at GigaOM Pro »
When the 2011 Video Game Awards go live this weekend, Spike TV hopes to build buzz by live streaming the show online and with a number of initiatives aimed at harnessing conversation happening on social networks like Twitter, Facebook and GetGlue. Read more »
Viacom (NYSE: VIA) says that this year’s MTV European Music Awards (EMAs) received their highest audience ratings ever in the UK, attracting… Read more at paidContent »
The third movie in the Transformers franchise helped boost Viacom’s revenues in its FY Q4 results both at the box office as digital distrib… Read more at paidContent »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks but also our cars, the books we read, the albums we download and even our own health and wellness habits (to name just a few areas). With that in mind, GigaOM Pro has singled out certain areas in the technology industry where we see this shift to constant connectivity taking place most drastically. Read more at GigaOM Pro »
All the reports about YouTube heavily investing into original content are true: The site will be launching a number of curated and scheduled channels with contributions from stars like Madonna, Rainn Wilson, Shaq, Tony Hawk and others. Some shows will be long-form, and some even live. Read more »
Today’s audiences do not distinguish content as either pure digital or television, and to capture an audience’s attention and loyalty requires major social media skills. MTV and VH1′s Kristin Frank offers a peek behind the curtain of their major-network strategy. Read more »
How can TV networks leverage the power of social networks to build their audiences? According to MTV EVP Dermot McCormack, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. Read more »
It seemed like a no brainer back in November. If Bob Pittman was willing to return to radio after forays at MTV, AOL (NYSE: AOL), Time Warne… Read more at paidContent »
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted… Read more at paidContent »
“I’d studied your cartoons, radio, music, TV, movies, magazines,” Michael Stipe once sang, vicariously, as though channelling Dan Rather.
The act of discovering new music videos and watching them in a leanback experience has not yet been made easy by distributors. That’s a problem Cull.tv hopes to solve, combining discovery and playback in a way that will position it as MTV for the digital generation. Read more »
Bitbop, the mobile video service once owned by News Corp. (NSDQ: NWS) and then sold in a whirr of a divestment strategy, looks like it is fi… Read more at paidContent »
If you want to reach the Millennial generation, it’s probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way. Read more »
MTV is betting big on social media to drive viewers to its big movie awards show. The cable network, which has increasingly tapped into social networks, plans to leverage Twitter, Facebook, Instagram and Tumblr in a social media blitz during this Sunday’s MTV Movie Awards. Read more »
It’s time to dance: Netflix just added the first season of the toddler and indie music fan favorite Yo Gabba Gabba to its streaming catalog. The company also added new episodes of iCarly and a bunch of other content from Nickelodeon, Comedy Central and MTV. Read more »
It’s not exactly news that the Millennial Generation (loosely defined as people born between 1980 and 2000) spend a lot of time on websites like Facebook, Tumblr, and Twitter. But according to recent research findings, the constant social networking isn’t all fun and games. Read more »
After a year in which over-the-top video services grabbed most of the media’s attention, some of the online video headlines shifted back to traditional pay-TV providers in the first quarter of 2011. Device manufacturers rolled out new offerings, while cable-TV providers moved to expand their in-home footprint beyond the TV itself. But over-the-top continued to encroach, with Roku adding its first linear channels to the Roku store and Netflix acquiring exclusive rights to high-profile original series House of Cards. Finally, traditional web powers like Google, Yahoo and Apple made moves to reassert their presence in the living room after their early stumbles. Additional companies mentioned in this report include Comcast, Cablevision, Viacom and VUDU. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Today on the Internet: Carriage fights cost News Corp $47 million last year, MTV is offering a paid subscription service for original programming in the UK and the Comcast-Time Warner deal could be a great example of how companies can work together in the Netflix age. Read more »
Today on the Net: Boxee strikes an international VOD deal, Apple TV and iPad users can now install XBMC on their devices and Samsung sees growing demand for its TV apps. Read more »
Today on the Internet: MTV discusses its social media strategy for the show Skins; Boxee considers subsidized deals to compete with Apple; and a new upgrade of RealPlayer for Android comes out, based on user feedback. Read more »
During Bobby Miller’s tenure at Next New Networks, he won two Webbys for The Reel Good Show and The Best Short Films In the World. Today, he talks about his new show, his departure from NNN and what he loves about creating weekly web content. Read more »
One of the keys to monetizing NewNet technologies like real-time feeds and social media will be harnessing the massive amounts of data they create. In recent weeks, there have been a handful of announcements illustrating creative ways of using this data. But most of them have ... Read more at GigaOM Pro »
Today on the Net: Lovefilm has extended its video streaming service into Germany, MTV introduces its social media Music Meter offering to track social influence of stars and their music videos and Sling released a new version of its iPhone app with improved video quality. Read more »
It’s that time of year again, when publications like the New York Times overflow with profiles of actors up for Oscar contention. But while the Times’s coverage features an innovative use of video, MTV’s got the edge in capturing who an actor really is. Read more »
More and more, open source search looks to be a viable alternative for organizing unstructured data in the enterprise. The open source community believes it has advantages in scalability, flexibility and speed over enterprise-specific behemoths like Autonomy and Microsoft. But more importantly the functionality, cost structure ... Read more at GigaOM Pro »
Today on the Net: Google TV is getting push-back from broadcasters like ABC, CBS and NBC that are blocking access to their content, Samsung is developing an app framework for TVs and mobile devices and Vevo is turning up the heat on MTV. Read more »
Wondering how confident MTV is that its Eventful campaign for Savage County will lead to a television premiere? Here’s how confident: They’ve hired Nina Bargiel, who masterminded the Streamy-winning Valemont transmedia experience, to create another interactive web-based narrative for the upcoming slasher film. Read more »
The success of last fall’s Paranormal Activity guaranteed that another horror project would try using Eventful’s Demand It to bring in audiences. The twist with the MTV-produced Savage County is that while it was originally a web series, fans may get it on TV. Read more »
Today on the Net: MTV loses web videos from Universal Music after it was unable to strike a distribution deal with Vevo, WatchMojo tops 150 million video streams and Hollywood is trying to figure out how many clips to use when promoting new movies. Read more »
