MoPub’s report says the share of ad buying on Apple phones increase 12 percent between January and March. Android tablets saw less than 1 percent of money spent on ads for the quarter. Read more »
Mobile ad server MoPub is now poised to offer what it calls a one-stop monetization shop with the launch of a real-time bidding exchange for mobile apps and web sites that will allow it to fill out its ad-serving platform. Read more »
MoPub, a mobile ad serving start-up built by ex-Google and AdMob guys, has raised a seed round from Accel Partners and Harrison Metal Capital. The team is angling to become the DoubleClick of mobile, serving up ads to apps and websites from various networks. Read more »
