Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes.… Read More »
Tech
Mobile developer Gameview Studios said average revenue per user for its casual game Tap Fish is comparable between iOS and Android, and on some days Android is 30 percent higher than iOS. It shows that Android is closing the revenue gap on iOS. Read More »
Proving that virtual currency can be worth a good amount of real-life cash, social stock market Empire Avenue has landed $1.2 million in funding. Empire Avenue serves a unique and somewhat controversial purpose: It’s a stock market that puts a price on people instead of companies.… Read More »
The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day. Read More »
Plenty of people seem convinced the New York Times paywall is working. But what does that mean? Is the NYT getting readers to pay? Yes. But the long-term value of that is still an open question — and a paywall remains a fundamentally defensive strategy. Read More »
Kickanotch — a Kansas startup that is building a one-stop app management and monetization platform for media companies, starting with radio stations — is now coming out with RevKick, a content- and ad-management tool that lets companies easily deploy, manage and monetize their apps from one… Read More »
Some media outlets are hoping that launching iPad subscriptions and paywalls will supplement the meager revenue they get from traditional online banner advertising, but AOL’s Patch and Hearst Magazines’ digital media are experimenting with some more innovative ways of monetizing their content as well. Read More »
Question of the Day: Do social networks exploit their user-content generators? I don’t know if you saw Billy Bragg’s Op-Ed yesterday, The Royalty Scam, but it’s worth reading as a criticism of social media business models that leverage the intellectual and artistic capital… Read More »
Today’s Question of the Day comes from early Found|READ contributor, Sanchit Bhatnagar, cofounder of a New Delhi-based webshop called Toufee, where consumers can make Flash-based movies. (Obviously, San’s been burning the candle!) Here is San’s MySpace profile, too. San wants advice on… Read More »
Raghav ‘Rags’ Gupta, a partner at Brightcove, and a Gigaom contributor, put up a thoughtful post Sunday called 5 Trends & Themes for the Year Ahead. Rags moves beyond a few super-exposed stories (clean tech and the 700 megahertz wireless auction), and he… Read More »
NetSuite went public Thursday in a Dutch auction, meaning its shares were priced through an auction of would-be buyers, not by a handful of investment bankers, as is the process in a traditional IPOs. (NYSE: N) Bankers tend to under price IPOs by… Read More »
