The platform could give publishers a new tool in their quest to monetize online content. Not only does it let mobile websites issue push notifications, but it also introduces new real estate for ads. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
Based on metering of 5,000 smartphone phones, Nielsen said five top retailers found that smartphone users during the holidays preferred mobile retail sites 51 percent to 28 percent for native apps. The findings suggest retailers need to focused on both native apps and the mobile web. Read more »
