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Delivering and managing the web experience isn’t just about mobile. Companies are also faced with new challenges in the desktop environment, including browser fragmentation, network evolution, and client-side technologies. They must invest in both the desktop environment as well as to create an optimized experience for mobile. Read more »

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Mobile technology is an invaluable tool for modern businesses and even political campaigns: at least, when it works. As Mitt Romney’s campaign found out the hard way this week, the mobile web is an afterthought to many and beta testing is a good thing. Read more »

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Mark Zuckeberg declared Tuesday that Facebook’s biggest mistake was focusing too intensively on HTML5 over native apps, but developers said Thursday that the technology isn’t even close to being over at the company, and allows them to scale and reach an increasingly large user base. Read more »

Snappli savings

As unlimited data plans disappear, consumers need new data-savings solutions. Snappli is the latest to out a mobile service that cuts down on data use through compression techniques; the free software, available today, works on iOS and saves data for the web, apps and even videos. Read more »

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Smartphone sales surged both in the U.S. and worldwide, carriers struggled to cope with the ever-increasing consumption of mobile data, and the fight for spectrum remained front and center in the first quarter. Our latest quarterly wrap-up analyzes these trends and more. Read more at GigaOM Pro »

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Uber has launched a new mobile website that at m.uber.com, aimed at allowing Blackberry and Windows Phone owners to use the service. That will help expand its potential user base, especially as it expands to more than 15 new cities worldwide this year. Read more »

Facebook Menlo Park HQ

Facebook’s social-media prowess has allowed it to move into a stored Silicon Valley office building as it awaits the riches that will accompany a huge IPO around the corner. But Facebook wants more: it wants to be seen as a leader among mobile software developers. Read more »

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The Pew Research Center this week said mobile devices are increasingly driving traffic for traditional news outlets, but digital revenues aren’t enough to offset falling print revenues. So instead of investing heavily in mobile applications, some outlets should focus on building great mobile ... Read more at GigaOM Pro »

Flurry 2011 Mobile Ad Spend

Facebook may have figured out a way to get advertising in front of mobile users of its products, but that doesn’t mean it has a mobile advertising strategy. Instead, Facebook is taking a product designed for the desktop and hoping it won’t freak out mobile users. Read more »

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Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »

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Mobify’s CEO Igor Faletski, whose company helps sites optimize for mobile, said almost all of Mobify’s work thus far has been to optimize for smartphones. But he said this year many sites are preparing to build specifically for tablets, taking advantage of their unique capabilities. Read more »

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The world is increasingly going mobile: mobile apps, to be more exact. New data out of app analytics firm Flurry finds mobile users are spending more time in mobile apps than mobile web browsing, widening a gap that began for the first time last summer. Read more »

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Increasingly, websites and services are getting a bigger chunk of their traffic through mobile with some pushing past the 50 percent mark. That’s setting up a world in which developers and publishers have to think mobile first as consumption shifts to smaller devices. Read more »

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Group messaging startup Kik sees a new opportunity in not just connecting users through its own app, but in becoming a content-sharing layer between other apps. Kik is launching a new open API to help app users transmit content directly from one app to another. Read more »

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Opera released updated versions of its Opera Mini and Opera Mobile browsers for Google Android devices on Tuesday. The new software includes a mobile broadband meter showing how much data has been used for browsing. Will device owners give up browsing preferences for less data usage? Read more »

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Facebook launched its native app for Apple’s iPad on Monday, but the bigger story is wider support for web technologies as Facebook tries to be everywhere on every device. The company shared news with developers explaining how social app discovery using HTML5 can reap greater engagement. Read more »

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Apple’s iOS once again dominated the mobile OS market share picture in September, according to new data from Net Applications. The enterprise application maker and web monitoring company found that iOS accounted for 54.65 percent of mobile market share, up from 53 percent in August. Read more »

Windows Phone 7.5

Microsoft’s newest Windows Phone browser, coming soon via the Mango software update, shows improvements, but tabs aren’t part of the redesign. The small screen of a smartphone limits what controls can be in the browser, but we’ve seen some clever ways to make it work. Read more »

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The ouster of CEO Carol Bartz last week punctuated a disappointing couple of years for Yahoo, and nowhere is that disappointment more glaring than in mobile. Yahoo’s presence has waned as the iPhone and Android have fueled a surge in mobile data consumption. Meanwhile, Yahoo’s traffic on ... Read more at GigaOM Pro »

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