Crisp Wireless this morning unveiled a new technology that delivers ads that remain on screen as users scroll down through pages on the wireless web. While those ads may prove effective, they may also give users one more reason to avoid the mobile Internet. Read more »
I’m reading a lot lately about how 2010 will be the year that mobile advertising finally moves beyond novel niche market into the mainstream. Yahoo EVP Hilary Schneider expects “exponential” growth in mobile advertising next year as the economy recovers, the Mobile Marketing Association predicts 27 ... Read more at GigaOM Pro »
Google last week began taking on Yelp, Urban Spoon and other crowdsourcing-based offerings that deliver information about local businesses and points of interest. And the move is about to give QR, or quick response, codes — those odd-looking mobile barcodes that resemble a kind of tiled ... Read more at GigaOM Pro »
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Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely to spark another round of M&A activity in the space next year. Read more »
Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that could give the space a much-needed shove into the mainstream. Read more »
Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the best response from consumers. Such contradictions underscore why advertisers need to use a variety of […] Read more »
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