Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes.… Read More »
Tech
Fiksu, a Boston-based start-up that helps developers obtain loyal app users, is training its sights on helping drive paid downloads with a new product called FreeMyApps. The service incentivizes iOS users to try traditional paid apps that have been made free. Read More »
A study suggests that apps downloaded through incentives are largely abandoned or uninstalled, providing little long-term benefit to the app developers who use these app distribution campaigns. According to a Harris online survey, only 3 percent of apps downloaded through incentivized install campaigns are used frequently. Read More »
While NFC is often thought of in the context of payments, increasingly mobile marketing, along with consumer loyalty, will be critical in helping to drive the growth and adoption of NFC. That’s what will provide value to both consumers and merchants. Read More »
LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies. Read More »
New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion. Read More »
Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding. Read More »
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network. Read More »
More than almost any other national brand, the Gap has been on the cutting edge with its marketing trials, working with Facebook, Groupon, Foursquare, Visa, JiWire and others to figure out how to craft its image and message for a much more social and mobile audience.… Read More »
Wiley Cerilli saw the growing plight of restauranteurs, who were inundated with marketing options created by social sites, mobile apps and group buying services. Instead of launching another start-up aimed at tapping local merchant marketing dollars, Cerilli is trying to be the solution to the madness. Read More »
Apple’s iPad will be a revolutionary gadget, certain pundits have predicted, transforming everything from print media to environmentally friendly transportation to computing at large. But I’m beginning to think that Apple’s much-hyped new tablet may have more impact on mobile marketing than any other segment. Read More »
New figures from Compete.com indicate smartphone owners are more receptive to mobile coupons than to other types of pitches on their phones. The report comes on the heels of a new campaign from Target to deliver scannable discounts directly to consumers’ phones. Read More »
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