Given the documented ability of mobile apps, search, and social networking to lift sales, it makes forehead-smacking sense for retailers to shift their focus away from sales lost to showrooming into harnessing the shopper’s in-store wireless experience for themselves and their brands. Read more at GigaOM Pro »
Many people are familiar with ads that follow them across different websites. Now, one company says it can have the same ads show up on an individual’s smartphone too. Marketers like the idea but does it actually work? And will regulators tolerate it? Read more at paidContent »
AT&T is offering an SMS location-based offers service, while Verizon is delving deep into the handset to cull web and app usage information for its deal targeting purposes. Both programs are opt-in only in an attempt to head off the inevitable concerns over privacy. Read more »
Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member. Read more »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
Tech enthusiasts and mobile marketers are already celebrating the “death of QR codes,” which have long failed to live up to the hype. But for advertisers who understand how to use them effectively, QR codes can be a powerful ... Read more at GigaOM Pro »
In its IPO filing Facebook mentions the word “mobile” 123 times but didn’t use the term in positive ways. In fact, Facebook’s S-1 filing is one big warning to investors: Its growth is being driven by user behavior that it has so far failed to monetize. Read more »
Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes. Read more »
Fiksu, a Boston-based start-up that helps developers obtain loyal app users, is training its sights on helping drive paid downloads with a new product called FreeMyApps. The service incentivizes iOS users to try traditional paid apps that have been made free. Read more »
A study suggests that apps downloaded through incentives are largely abandoned or uninstalled, providing little long-term benefit to the app developers who use these app distribution campaigns. According to a Harris online survey, only 3 percent of apps downloaded through incentivized install campaigns are used frequently. Read more »
While NFC is often thought of in the context of payments, increasingly mobile marketing, along with consumer loyalty, will be critical in helping to drive the growth and adoption of NFC. That’s what will provide value to both consumers and merchants. Read more »
LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies. Read more »
New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion. Read more »
Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding. Read more »
The ouster of CEO Carol Bartz last week punctuated a disappointing couple of years for Yahoo, and nowhere is that disappointment more glaring than in mobile. Yahoo’s presence has waned as the iPhone and Android have fueled a surge in mobile data consumption. Meanwhile, Yahoo’s traffic on ... Read more at GigaOM Pro »
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network. Read more »
When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android users. Read more »
Consumers are increasingly using their tablets as shopping tools at home and on the go. So retailers and other advertisers who want to reach that lucrative market must address a few key ... Read more at GigaOM Pro »
Groupon and LivingSocial dominate the burgeoning market for email daily deals, but the landscape could change quickly as those models expand to the much more complex world of mobile. Here’s what coupon distributors need to keep in mind as they target mobile users. Read more »
More than almost any other national brand, the Gap has been on the cutting edge with its marketing trials, working with Facebook, Groupon, Foursquare, Visa, JiWire and others to figure out how to craft its image and message for a much more social and mobile audience. Read more »
Wiley Cerilli saw the growing plight of restauranteurs, who were inundated with marketing options created by social sites, mobile apps and group buying services. Instead of launching another start-up aimed at tapping local merchant marketing dollars, Cerilli is trying to be the solution to the madness. Read more »
Mobile marketing is an emerging industry with tremendous opportunity, but it also is a space teeming with potential pitfalls. Here are some of the key mistakes to avoid for advertisers attempting to target users on their phones. Read more »
Google, Facebook and others are investing in hyperlocal ads that deliver marketing pitches to users within small, well-defined areas. But before the concept can truly take hold in the mainstream markets, several challenges await businesses looking to bring their advertising strategies to the table. Read more »
Mobile can be a new platform for building brand loyalty, stimulating traffic, and enhancing interaction. Eventually, sooner than we think, mobile will drive sales. If you’re going to “go mobile,” make sure that your efforts are framed by clear and attainable goals. Read more »
Mobile barcodes have finally become a viable tool for mobile marketing, giving brands an easy way to engage with consumers through their phones. Here are a few tips for getting the most of any 2-D barcode ... Read more at GigaOM Pro »
Mobile barcodes have finally become a viable tool for mobile marketing, giving brands an easy way to engage with consumers through their phones. Here are a few tips for getting the most of any 2-D barcode campaign. Read more »
Mobile will play a bigger role than ever during the U.S. holiday season, according to IDC, helping to drive $127 billion in sales. So it’s crucial that retailers tackle a few key challenges to effectively target consumers on their ... Read more at GigaOM Pro »
Mobile will play a bigger role than ever during the U.S. holiday season, according to IDC. It’s crucial then, that retailers tackle a few key challenges — from building a mobile site to understanding location-based services and rewards — to effectively target consumers on their phones. Read more »
There’s been a flurry of activity lately in local mobile advertising, which is often called the Holy Grail of marketing. Players like Google and Facebook have an edge thanks to their sheer size, but smaller players will have a place at the table if they keep ... Read more at GigaOM Pro »
There’s been a flurry of activity lately in local mobile advertising, often dubbed the Holy Grail of marketing. Players like Google and Facebook have a distinct competitive edge thanks to their sheer size, but smaller guys can succeed they keep a few key things in mind. Read more »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay ... Read more at GigaOM Pro »
Apple’s iPad has been pegged as a transformative gadget for everything from traditional print media to the overall world of computing. But its biggest impact will be in mobile ... Read more at GigaOM Pro »
Apple’s iPad will be a revolutionary gadget, certain pundits have predicted, transforming everything from print media to environmentally friendly transportation to computing at large. But I’m beginning to think that Apple’s much-hyped new tablet may have more impact on mobile marketing than any other segment. Read more »
New figures from Compete.com indicate smartphone owners are more receptive to mobile coupons than to other types of pitches on their phones. The report comes on the heels of a new campaign from Target to deliver scannable discounts directly to consumers’ phones. Read more »
Big In Japan, whose barcode-reading app ShopSavvy has been a major hit on smartphones, today announced it has picked up a pioneer in QR codes. The move could go a long way toward pushing QR codes, which have failed to gain much traction in the U.S. Read more »
Like most Super Bowl match-ups or a season premiere of “Lost,” mobile advertising has failed to live up to deafening hype — and for some pretty good reasons. Those spinning wheels appear to finally be gaining traction, though, thanks to a surge in the use of ... Read more at GigaOM Pro »
Mobclix and Nielsen have inked a partnership aimed at providing detailed consumer information for advertisers looking to target their pitches to mobile users. The move will give marketers more confidence as they consider investing in a space where accurate data can be difficult to come by. Read more »
The iPad’s knockout touchscreen is prime advertising real estate, and mobile ad companies are already working to expand their solutions to support the device. And the iPad’s lack of Flash support will give the mobile players a substantial advantage over traditional online advertisers. Read more »
Crisp Wireless this morning unveiled a new technology that delivers ads that remain on screen as users scroll down through pages on the wireless web. While those ads may prove effective, they may also give users one more reason to avoid the mobile Internet. Read more »
