Geo-location check-in services such as Foursquare are super trendy in tech and new media circles. But will they catch on with mainstream audiences enough to make big retailers pay attention? A new market research study indicates that the answer may be no. Read More »
Tech
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s.… Read More »
Groupon has shown just how popular daily deals sites can be in the United States — but Latin American daily deals site Peixe Urbano is proving that an appetite for bargains knows no borders. Since its March 2010 launch, Peixe Urbano has attracted 11 million users. Read More »
Despite reports that location-based services are far from mainstream, new research by Microsoft suggests the technology is gaining adoption and may be poised to follow in the footsteps of the ATM, which took some time to dispel safety concerns on its way to being universally used. Read More »
New figures from Compete.com indicate smartphone owners are more receptive to mobile coupons than to other types of pitches on their phones. The report comes on the heels of a new campaign from Target to deliver scannable discounts directly to consumers’ phones. Read More »
Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that could give the space a much-needed shove into the mainstream. Read More »
